ProNatural Brands Announces Strong Growth, Amazon Expansion, and Accelerating Consumer Demand for Natural Cleaning Solutions

VICTOR, N.Y.--(BUSINESS WIRE)--ProNatural Brands today announced continued strong growth and expanding market momentum as demand rises for safer, more sustainable cleaning and disinfecting solutions.

Founded in 2012, ProNatural Brands has established itself as a leader in the natural cleaning category, with its patented formula trusted by more than 3,000 national restaurant locations and hundreds of commercial operators across the United States.

In the third quarter of 2025, the company expanded its strategy to bring professional-grade products directly to consumers. Within six months, three ProNatural products launched on Amazon with Prime eligibility, extending the reach of its LEXX^® and Forged High-Test™ brands and making its solutions accessible nationwide.

Early consumer response has exceeded expectations. The LEXX^® Ready-to-Use Liquid Food Contact Surface Sanitizer & Cleaner sold out in under 30 days and has received consistent five-star reviews from verified purchasers, citing effectiveness, safety, and ease of use.

Customers have praised the product for its chemical-free formulation, convenience, and reliable performance as an all-in-one cleaning solution.

In addition, LEXX^® has emerged as a primary source in more than 10 Google AI Overview results for high-value search terms such as “NSF Category A1, D2” and “food contact sanitizer for daycare,” generating meaningful organic visibility and validating the company’s digital content strategy.

Momentum is also building across the broader product portfolio. Forged High-Test™ Extra Heavy Duty Rust Remover is on track to sell out, while the company’s Quart Line expansion, including Fruit & Vegetable Wash, Sanitizer, Disinfectant, and Multi-Purpose cleaner, is in various stages of launch. These additions are expected to increase ProNatural Brands’ Amazon offerings from three to seven products in the coming weeks.

The company is also seeing growing interest from commercial cleaning companies and distributors. In response, ProNatural Brands continues to invest in research and development to enhance its patented technologies while scaling manufacturing and distribution capabilities to support long-term growth.

“ProNatural Brands is uniquely positioned at the forefront of the transition to safer, more sustainable cleaning solutions,” said Rick Aab, Founder and Chairman of ProNatural Brands. “With a clear mission, differentiated technology, and expanding market presence, we are confident in our ability to capitalize on these favorable trends and deliver long-term value.”

About ProNatural Brands

Founded in 2012, ProNatural Brands develops and manufactures a full line of EPA-registered disinfectants, sanitizers, and cleaning products powered by patented citrus-based formulas. Serving the foodservice, healthcare, education, hospitality, and consumer markets, ProNatural Brands’ solutions contain no chlorine, bleach, or quaternary ammonium compounds (quats).

As a leading manufacturer and distributor of cleaning and disinfecting solutions for commercial and industrial use, ProNatural Brands’ products are scientifically proven to be effective while offering a safer alternative for users and the environment. Each ingredient is further confirmed based on three additional factors – listing in the EPA’s Safer Choice safer chemical ingredients list, approval as food additives by the US Food and Drug Administration (FDA), and publicly available toxicity information and experience with each ingredient.

About LEXX^®

LEXX^® was born from a simple observation: There has to be a better way. In 2012, ProNatural Brands’ founders observed a worker manually cleaning a soft-serve ice cream machine late at night and recognized both the inefficiency and the potential health risks. Soft-serve consumers—often young children and older adults—are among the most vulnerable to foodborne illness, yet cleaning practices varied widely and frequently relied on harsh, chlorine-based chemicals that could endanger workers, customers, and equipment.

This insight sparked a mission to create a food-contact surface sanitizer that was not only highly effective, but fundamentally safer. After years of research and development with biochemical scientists, ProNatural Brands achieved EPA registration in 2015 for a food-contact sanitizer formulated with natural ingredients. Independent testing at a major university medical center confirmed that LEXX^® products performed on par with conventional cleaners, all without toxic fumes, chemical burns, or unintended harm or effects to infrastructure. All ingredients in LEXX^® have direct food use approvals as assessed by the FDA, which are listed in the US Code of Federal Regulations (CFR).

LEXX^® is a non-oxidizer, which means its efficacy is harsh on microorganisms, yet gentle on humans and the environment. Each product is formulated with natural, biodegradable ingredients that delivers professional-grade cleaning, sanitizing and disinfecting without bleach, ammonia, QUATS, or thymol. From healthcare and foodservice operations to schools and commercial spaces, LEXX^® proves that safety and performance can go hand in hand.

About Forged High-Test™

Forged High-Test™ delivers professional-grade rust removal without the risks associated with traditional industrial chemicals. Its advanced, citric acid-based formula effectively removes rust from automotive parts, tools, cookware, garden equipment, antiques and more— without aggressive scrubbing, scraping, or abrasive methods.

Unlike harsh chemical rust removers or mechanical treatments, Forged High-Test™ will not scratch surfaces, damage surrounding cured automotive paint, or expose users to toxic fumes or hazardous disposal requirements. Inspired by the bold aesthetics of vintage motor oil cans and 1960s–70s American automotive culture, the brand is built for hands-on makers, restorers, and mechanically inclined problem-solvers who demand serious results. Non-toxic and biodegradable, Forged High-Test™ offers industrial-strength performance without industrial-strength hazards.