Secret Sauce Brands Acquires TOPS’L Beach & Racquet Resort, Expands Presence in One of America’s Leading Beach Destinations

DESTIN, Fla.--(BUSINESS WIRE)--Secret Sauce Brands today announced the acquisition of TOPS'L Beach & Racquet Resort; a premier beachfront resort located along Florida’s Emerald Coast.

Positioned between Destin and Miramar Beach and near the communities of 30A, TOPS’L sits within one of the most visited vacation rental markets in the United States. The resort operates direct bookings through topsl.com.

The property offers a full-service experience anchored by gulf-front access, multiple pools including a gulf-front pool and clubhouse pool, and a well-established racquet club featuring 12 clay courts. On-site dining includes restaurants such as Blue Dunes Grille and The Bistro, complementing a broader mix of resort amenities.

Guests and homeowners benefit from access to a curated set of amenities designed specifically for guests and owners, including select enhanced access to key resort features and preferred on-site experiences. Plans are in place to further enhance privately operated amenities over time.

On-site management, a dedicated check-in experience, and a physical presence at the resort support a seamless, professionally managed experience.

“Owners and guests increasingly value a true on-site presence,” said Jon Oksenholt. “They want to know their home is being cared for locally and that guest needs can be addressed in real time.”

Dedicated Resort Identity

The property will operate under TOPS’L Lodging Company.

Vacation homes across the Emerald Coast may operate under Alice Lodging and Beyond Lodging.

Owner-First, Asset-Smart Approach

“Most of the industry touts an asset-light model,” Oksenholt said. “We take a different approach. We invest meaningfully in both real estate and operations in our core markets to deliver better outcomes for our owners and our guests.”

Platform Integration

GoodLife Vacations operates as the platform’s booking, support, and brand licensing layer for a trusted collection of locally managed hospitality brands.

The model mirrors Marriott International.