Potentia Begins Construction on Major Infrastructure Development at Heartland Industrial Park in Sullivan County, Indiana

Potentia is creating lasting economic opportunity in Sullivan County while setting a new standard for how industrial parks should be built.

Key Takeaways

• Potentia’s Heartland Industrial Park is expected to drive $65 billion in total investment by tenants and partners by 2030.

• The park is expected to create 2,750 construction jobs and at least 500 permanent local positions above the regional average salary.

• Potentia has not sought or received any tax abatements, and the park’s full assessed value will flow to local schools and services from day one.

• Potentia has committed more than $54 million in direct community payments to Sullivan County and will donate 15 acres for a new fire station.

• The park is designed to operate without backup diesel generators, with a closed-loop water system, and with 100% self-funded power infrastructure.

THE WOODLANDS, Texas--(BUSINESS WIRE)--Potentia Inc. has begun construction on a large-scale technology infrastructure development at Heartland Industrial Park in Sullivan County, Indiana, expected to drive $65 billion in total investment by tenants and partners by 2030, making it among the largest private infrastructure projects in the state’s history.

Heartland Industrial Park is designed for the organizations that need the most from their infrastructure – operations that require power, reliability, and scale that most sites simply cannot deliver. Tenant commitments are in place for Phase 1 of the development.

“In 2021, I set out to evaluate whether Sullivan County could support institutional-scale investment in energy infrastructure," said Richard McCrea, Investor, Founder, and CEO of Potentia. "What I found was a community that takes real pride in its work, the kind of culture you can't manufacture and can't fake. That combination of infrastructure, geology, and a high-quality local workforce makes Sullivan County a safe place to invest, and my first priority has been ensuring that value flows back to the people who live here.”

The industrial park will create an estimated 2,750 construction jobs during the multi-year build-out, with work spanning skilled trades including electrical, civil, mechanical, and HVAC. Upon completion, the park is expected to support more than 500 permanent local positions paying above the regional average salary.

Those numbers carry particular weight in Sullivan County, a community of roughly 21,000 residents with approximately 4,125 total jobs and a median household income of nearly $56,000. The construction activity alone will substantially expand the local employment base, and the permanent roles will bring sustained above-market wages into the county’s economy for years to come.

Sullivan County was chosen because Indiana is one of a small number of states with the power infrastructure to support operations at this scale. Regional grid operator MISO offers the reliability and capacity that large industrial tenants require, and Sullivan County’s access to industrial-ready land and an engaged local government made it the right place to build.

“What excites me most about this project is that our residents will have a real shot at better-paying jobs right here at home, and that kind of opportunity has a way of lifting the whole county,” said Sullivan County Commissioner Robert Davis.

Critically, Potentia has not sought or received any tax abatements for the project. Its full assessed value will generate property tax revenue for local schools, services, and infrastructure from the start of operations.

The project has been engineered to address the concerns most commonly raised about large-scale infrastructure development. Potentia is funding 100% of the power infrastructure and upgrades, and WIN Energy REMC, the regional electric cooperative, has confirmed residential customers will see no rate increases or service charges stemming from the project.

Heartland Industrial Park has been designed to operate without conventional backup diesel generators, a deliberate departure from standard industrial site practice that significantly reduces the site’s emissions profile. The park’s infrastructure also supports a closed-loop water system that continuously recycles water, limiting freshwater draw and minimizing impact on local water resources.

Potentia has committed $50 million in direct community enhancement payments to Sullivan County and the Wabash Valley region. It will also make a $4.5 million contribution to Brown Baggers School Food Program, Sullivan County Park & Lake, and College Hall Meron Camp & Retreat Center, and will donate 15 acres to the county for the construction of a new fire station.

“People tend to focus on the scale of a project like this and the advanced technology behind it, but what really matters is the more than $50 million flowing straight into Sullivan County,” said Ilich Vahimi, Chief Commercial Officer of Potentia. “When real investment shows up in a community that hasn’t seen it, the roads improve, the schools get better, opportunities open up, and families start seeing a future they can build on.”

The Heartland project is the first in a planned national rollout. Potentia has multiple developments underway across the country, each applying the same model of power-first site selection, community investment, and responsible infrastructure that defines the Heartland approach.

Learn more about Potentia by visiting https://www.potentia.inc.

About Potentia

Potentia develops large-scale industrial campuses engineered to deliver gigawatt-scale power for the most demanding tenants on the planet. Our campuses feature advanced power distribution, modern cooling infrastructure, and flexible configurations designed to support data centers, advanced manufacturing, logistics, and other high-demand operations. Backed by top-tier technical advisors and strategic partnerships, Potentia is committed to grid-responsible power delivery, environmental stewardship, and lasting community investment.