True Launches Blockchain & Crypto Practice to Meet Rising Demand for Digital Asset Executive Talent

PHILADELPHIA--(BUSINESS WIRE)--True, the premier global executive talent platform driving the industry’s tech evolution through data, AI, and expertise, today announced the launch of its Blockchain & Crypto Practice, formalizing the firm’s growing work across the digital assets landscape. The practice is led by Tyler Reed, Partner at True, based in the firm’s New York office.

True’s Blockchain & Crypto Practice supports companies across the digital asset market, from foundational blockchain protocols and exchanges to DeFi platforms, digital asset infrastructure, and financial institutions building crypto capabilities including clients such as NEAR, Coinbase and Hamsa. Leveraging proprietary intelligence and deep sector expertise, the team identifies leaders who can navigate technical complexity and rapid market evolution.

Since 2017, True has partnered with many of the builders shaping this market, working with venture-backed startups, leading protocols, and financial institutions expanding into crypto. The launch of the Blockchain & Crypto Practice formalizes this longstanding work, bringing together True’s expertise across fintech, financial services, and emerging technologies to help clients build leadership teams capable of scaling in a fast-moving environment.

“Crypto companies operate in one of the fastest feedback loops in technology. Markets move 24/7, regulation evolves in real time, and the technology itself is constantly advancing,” said Tyler Reed, Partner and Head of the Blockchain & Crypto Practice at True. “The founders and investors we work with aren’t just building companies; they’re building entirely new financial infrastructure and re-imagining what has been the status quo. That requires leaders who understand both the technical side of the industry and how to build durable organizations around it. It also requires an innate sense of passion, mission orientation and natural curiosity to continue learning as the space evolves.”

“Infrastructure is being built today that will underpin the next generation of financial services,” said Sam McGrath, Global GM, True Search. “We’ve already been partnering with many of the companies leading that transformation. Formalizing the Blockchain & Crypto Practice reflects the depth of that work and ensures we can continue helping our clients identify leaders who understand both the opportunity and responsibility of scaling in this space.”

As regulatory clarity takes shape and adoption and demand for blockchain technology steadily increases, digital assets continue to move further into the financial mainstream. Companies across the sector, from protocols and DeFi players to established growth organizations and mature exchanges, are entering a new chapter. Institutional participation continues to accelerate, with spot Bitcoin ETFs attracting tens of billions of dollars in inflows and venture investors deploying billions annually into blockchain and digital asset startups. With that growth comes commercial transformation, higher stakes, regulatory complexity, and competition for experienced leadership, reinforcing the need for specialized executive talent to guide companies through this next phase of growth.

ABOUT TRUE

True is the premier global talent management platform clients turn to for their most pressing talent needs. True is powered by the industry’s most comprehensive and actionable talent intelligence, AI, and expert insight to strengthen every aspect of clients’ leadership strategy and drive lasting impact. Products and services include True Search for executive recruiting with TrueBridge for fractional and interim placements; and True Advisory to strengthen leadership teams through coaching and assessment. Thrive, a modern Talent CRM, streamlines talent management, while SearchEssentials brings tech-enabled precision to hiring.