DocMorris Dispenses Faster While Supporting Safe, Accurate Medicine Selection with Algolia’s AI Search and Retrieval Platform

Algolia AI drives triple-digit gains in conversions, sessions, and net sales

SAN FRANCISCO--(BUSINESS WIRE)--Algolia, the AI Search and Retrieval platform trusted by more than 18,000 businesses and millions of developers worldwide, today announced its partnership with DocMorris, a leading online pharmacy, telemedicine, and professional healthcare company, to transform how 11 million active customers discover, compare, and purchase health products. With Algolia’s AI-powered search delivering results that adapt to consumer behavior in milliseconds, DocMorris’ branded sales jumped 156%, with overall net sales up 147%, by getting people the right medicine, exactly when they need it.

Two years ago, DocMorris set out to modernize its digital commerce experience. Its legacy search system could no longer meet the company’s functional demands – much less its future needs – and internal and external frustration was mounting. To meet its business goals, DocMorris needed a search experience that could scale, deliver industry-leading speed, and make it easier for customers to navigate a catalog of more than 150,000 products – many with complex names and subtle but critical differences.

Nina Kalz, Product Owner for Product Discoverability at DocMorris, shared: “We needed a more effective search experience to guide customers to the right products and meet our business expectations. Right from day one, Algolia supported us with a clear plan and hands-on expertise. The onboarding, one-on-one technical support, and strong documentation gave our teams real confidence. This partnership remains strong.”

By deploying Algolia’s AI Search and Retrieval platform across the entire customer journey comprising more than 195 million web page visits, DocMorris unlocked immediate performance improvements right out of the box. Teams benefitted from an intuitive backend, whilst customers gained a faster, smarter way to explore categories, compare alternatives, and surface the most relevant products in milliseconds. The result is a search experience that feels significantly improved. Additionally, it is essential for modern digital healthcare to put critical medicine into people’s hands exactly when they need it.

Since implementing Algolia, DocMorris delivered standout results across key business metrics:

• +160% increase in sessions using search
• +112% increase in conversions
• +147% lift in net sales
• +156% increase in sales of DocMorris’ private-label products

DocMorris leverages Algolia’s Dynamic Re-Ranking, which automatically surfaces the most relevant products based on real customer behavior. By continuously learning from clicks, conversions, and engagement patterns, the platform eliminates the need for manual merchandising and ensures top-performing products rise to the top in real time.

Nate Barad, Vice President of Product Marketing at Algolia, commented: “DocMorris is redefining what a modern digital pharmacy should feel like — fast, reliable, and intuitive. By embracing AI-powered search and retrieval, they’re driving meaningful business growth, whilst making healthcare more accessible, convenient, and customer-centric. We’re proud to support their mission across Europe.”

Discover how Algolia’s AI Search and Retrieval platform helped DocMorris achieve triple-digit growth in key metrics in the full case study. Ready to see Algolia in action? Request a demo at: https://www.algolia.com/demorequest/.

About Algolia
Algolia is the leading Retrieval AI platform, powering over 1.75 trillion searches a year for more than 18,000 businesses and millions of developers worldwide. Built on a developer-first, API-first foundation, Algolia combines keyword, vector, and hybrid retrieval with powerful rules, personalization, and analytics to deliver the world’s fastest, most scalable AI search technology.

Backed by more than a decade of innovation, Algolia is redefining how businesses and builders create agentic, retrieval-powered experiences — from Retrieval-Augmented Generation (RAG) to LLM-based applications through its MCP server and next-generation tools like AskAI and Agent Studio. With unmatched speed, trust, and simplicity, Algolia is shaping the future of intelligent discovery and AI agents. Learn more at www.algolia.com.