Claritas Rx Introduces Omnichannel CRM to Transform Patient Services and Speed Access to Specialty Therapies

AI-Driven Orchestration Empowers Predictive Risk Detection, Next-Best-Action (NBA) Insights and Optimized Channel, Messaging and Timing Recommendations

New White Paper from Claritas Rx entitled “The Omnichannel Gap: Building the CRM of the Future for Patient Services” Now Available

SOUTH SAN FRANCISCO, Calif.--(BUSINESS WIRE)--Claritas Rx, the patient journey experts, today announced the availability of its Patient Services Omnichannel CRM. The new solution enables clients to engage rapidly and consistently across the full patient‑care ecosystem—from specialty and independent pharmacies to hubs, field teams, case managers, and other key stakeholders—accelerating patient support and streamlining communication for a faster, better experience at every stage of care. By unifying patient information, service teams, and external partners on a single secure platform, the Patient Services Omnichannel CRM delivers a smoother, more connected therapy journey for patients with rare and complex diseases.

Empowered by AI-driven orchestration, the Patient Services Omnichannel CRM empowers predictive risk detection, NBA insights and optimized channel, messaging and timing recommendations. Patient services teams are empowered to streamline support, boost adherence, and reliably improve patient outcomes with this new CRM solution.

“Specialty pharmaceutical manufacturers face complex challenges in ensuring patients successfully access and stay on critical therapies—challenges that are amplified by fragmented workflows, inefficient communication, and a lack of actionable insights,” said Michael Fitzgibbons, CEO of Claritas Rx. “Purpose-built for specialty pharmacy, Claritas Rx's Patient Services Omnichannel CRM offers an out-of-the-box solution that minimizes costs—upfront, ongoing, and unexpected. This solution addresses real-world challenges head-on by removing the complexity of customizations, integrations, and maintenance—while ensuring seamless compliance and a smooth user experience.”

Patient Services Omnichannel CRM and Patient Watchtower™

Claritas Rx Patient Services Omnichannel CRM and Patient Watchtower can be layered together to create a single, connected operating layer for patient services—linking deep journey intelligence with coordinated, front-line action. The Patient Services Omnichannel CRM enables specialty pharmacy, hub, field, and patient services teams to coordinate case management, outreach, and interventions in one place, while Patient Watchtower provides a unified, cross-partner view of patient journey milestones, bottlenecks, and risk signals across brands and programs. By connecting journey analytics directly to configurable workflows, tasks, and omnichannel communications, teams can move from reporting on issues to proactively resolving them—escalating the right cases, engaging the right stakeholders, and tracking every touchpoint back to impact on access, time-to-therapy, and persistence. Brands gain both strategic visibility (where patients are falling out) and operational control (how teams respond), enabling them to scale more consistent, compliant, and patient-centered support across partners and populations. Using Claritas Rx’s Patient Services Omnichannel CRM and Patient Watchtower together, clients achieved an average 98% response rate within 24 hours from their specialty pharmacy and hub partners—demonstrating the platform’s ability to accelerate patient support and streamline communication across care teams.

Patient Services Omnichannel CRM Thought Leadership

The new white paper entitled, “The Omnichannel Gap: Building the CRM of the Future for Patient Services” is now available. It outlines the operational gaps in traditional patient services CRMs, the importance of consent-driven patient engagement by manufacturers, the five pillars of a total patient management system, and the key drivers of abandonment and discontinuation.

A companion webinar, “The Omnichannel CRM Gap: Empowering the Teams Behind Every Patient,” will take place on May 14 at 10 am PT (1 pm ET). Media may request a copy of the white paper or registration to the webinar by contacting Emily Brennan.

About Claritas Rx

Based in South San Francisco, CA, Claritas Rx helps rare disease and specialty brands remove the barriers that keep patients from accessing and staying on the treatments they need. By uniting the most complete view of the patient journey with purpose-built technologies, we predict and resolve access challenges before they disrupt care. Our intelligent solutions combine advanced analytics, real-world data, AI, and in-line CRM capabilities to increase start and refill rates, reduce abandonment, and improve brand performance. For more information, visit www.ClaritasRx.com.