KRISPY KREME® and Milk Bar® Partner to Create a Whole New Kind of Crave

James Beard Award-winning pastry chef Christina Tosi's iconic flavors come to life in a playful, limited-time doughnut collab beginning April 21

CHARLOTTE, N.C.--(BUSINESS WIRE)--Two brands obsessed with bringing joy and fun just baked up something unforgettable. Krispy Kreme® is partnering with Milk Bar® and its founder, James Beard Award-winning pastry chef Christina Tosi, for their first-ever collaboration – a limited time doughnut collection that reimagines some of Milk Bar’s most iconic flavors the Krispy Kreme way.

Rolling out beginning Tuesday, April 21, the Krispy Kreme x Milk Bar Collection brings three fan-favorite Milk Bar flavors together in doughnut form – playful, fun and unapologetically craveable:

• NEW Birthday Cake Doughnut – A celebration in every bite, this Original Glazed® cake doughnut is swirled with birthday cake frosting, showered in cake crumbles and finished with a burst of rainbow sprinkles, because every day deserves cake!
• NEW Milk Bar® Pie Doughnut – Inspired by Milk Bar’s cult-favorite pie, this unglazed shell doughnut is filled with gooey, buttery pie filling, dipped in silky caramel icing, rolled in oat cookie topping and dusted with a soft snowfall of a sweet, powdered coating.
• NEW Compost Cookie® Doughnut – A Milk Bar legend meets the Original Glazed®. This Original Glazed® doughnut is dipped in creamy cookie flavored icing, then is showered with the iconic Compost Cookie inspired crunch: irresistible bits of sweet, salty, chocolatey goodness Milk Bar fans obsess over. A silky caramel drizzle seals the deal.

"Krispy Kreme and Milk Bar share a passion for turning familiar flavors into unforgettable experiences," said Alison Holder, Chief Brand and Product Officer at Krispy Kreme. "Working alongside Christina Tosi to reimagine her most-loved creations as doughnuts has resulted in a collection that’s as bold and craveable as it is unique. We’re excited for fans to discover this one-of-a-kind collaboration.”

“Krispy Kreme and Milk Bar coming together felt like a creative collision waiting to happen, but the reality was even bigger, bolder and more delicious than I dreamed,” said Tosi, Chef and Founder of Milk Bar. “These doughnuts are wildly creative and delicious interpretations of our classic Milk Bar desserts, bringing all that nostalgia and flavor into an entirely new experience.”

The Krispy Kreme x Milk Bar Collection is available in-shop and for pickup or delivery via Krispy Kreme's app and website, individually and by the dozen. Guests can also enjoy the Milk Bar Birthday Cake doughnuts alongside three Original Glazed® in a Krispy Kreme six-pack delivered to select retailers. Visit krispykreme.com/locate/location-search#grocery to find a U.S. shop or retailer nearest you.

Share how you're enjoying the new Krispy Kreme x Milk Bar Collection by using #KrispyKreme and tagging @krispykreme on social media. To learn more about this limited-time collection, visit www.krispykreme.com/promos/milk-bar-doughnuts.

About Krispy Kreme
Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 40 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing digital business. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities, and the planet. Connect with Krispy Kreme Doughnuts at KrispyKreme.com and follow us on social: X, Instagram and Facebook.

About Milk Bar®
Milk Bar is a sweet shop that's been turning familiar treats upside down since 2008. Founded by James Beard Award-winning pastry chef Christina Tosi, Milk Bar first opened its doors in NYC's East Village and has developed a loyal fanbase in the fifteen years since. Named one of the most innovative companies in the world by Fast Company in 2022, Milk Bar is currently available across 10 bakery locations in NYC, LA, Washington DC, Las Vegas, and Chicago, ships treats nationwide through an eCommerce care package platform, is also available on demand in various cities across the country in partnership with delivery providers such as DoorDash. For more information, visit milkbarstore.com.

Category: Brand News