Club Pilates Announces Philippines Expansion with Master Franchise Agreement

30 Studios of World’s Largest Pilates Brand to Open Across the Philippines Over the Next 10 Years

IRVINE, Calif.--(BUSINESS WIRE)--Club Pilates, the world’s largest Pilates brand by number of studios, announced today it has signed a Master Franchise Agreement with DM Active Wellness Inc. (DMAW) in the Philippines, with a commitment to open 30 studios over the next 10 years. The agreement marks Club Pilates’ ongoing expansion into another key market in Asia-Pacific.

DMAW is an affiliate of DM Global Inc. (DMGI and, together with DMAW, referred to as DM), a diversified lifestyle company with over 17 years of experience developing businesses across beauty and wellness, professional sports, food, hospitality, events, and real estate. The company is led by Mars Balajadia, CEO, and Dick Balajadia, President, who have established a strong reputation for customer experience and brand development in the Philippines. The company’s portfolio includes concepts such as The 3rd Fitness Lab, a fitness center in Quezon City, as well as restaurant, hospitality, and real estate ventures, giving the group firsthand experience in consumer-facing operations and wellness-focused businesses.

“The Philippines is a great market for Club Pilates,” said Bob Kaufman, President of International at Xponential Fitness. “Health & wellness and personal image are high priorities for the Philippine consumer. Both Mars and Dick reflect the health & wellness lifestyle that is synonymous with Club Pilates. Their energy, passion, and operational experience make them the perfect Master Franchisee in the Philippines.”

“Bringing Club Pilates to the Philippines marks an exciting milestone for DMAW as we continue to expand our footprint in the wellness and lifestyle sector,” said Dick Balajadia, President of DM Global Inc. “The Philippines is ready for a globally trusted Pilates brand that combines world-class programming, premium studio experiences, and a strong sense of community. With our experience in consumer-facing businesses and our commitment to operational excellence, we are confident in our ability to scale Club Pilates into the country’s leading Pilates network over the next decade.”

The agreement aligns with their longstanding focus on delivering premium consumer experiences and expanding into high-growth categories. Since its founding, DM Global Inc. and its affiliates have launched and operated businesses across multiple industries, driven by a mission to provide excellent services and products locally and internationally, making their group a strong fit to lead Club Pilates’ growth in the Philippines.

This latest agreement adds to Club Pilates’ continued international growth momentum, as the brand expands into markets around the world, including most recently the first Club Pilates studios opening in Mexico, Thailand, and Belgium. Growth has been driven by a range of experienced master franchisees, each bringing strong local market knowledge, operational excellence, and a shared belief in the long-term opportunity for Club Pilates.

For more information about Club Pilates and franchise opportunities, please visit www.clubpilates.com.

ABOUT CLUB PILATES:

Founded in 2007, Club Pilates is the largest Pilates brand by number of studios, designed with the vision of making Pilates more accessible, approachable and welcoming to everyone. Club Pilates has appeared in both Entrepreneur Magazine's Franchise 500 and Fastest-Growing Franchises ten years running, Inc. Magazine's Inc. 5000 lists multiple times, and was honored with Forbes’ Best Customer Service Award. Club Pilates offers extensive training certification for its instructors, including its 500-hour training program. Club Pilates is headquartered in Irvine, CA and is part of the Xponential Fitness family of brands, a leading curator of boutique health and wellness brands. To learn more about Club Pilates, visit https://www.clubpilates.com.