Register for Responsible Flushing Alliance’s 2026 Annual Virtual Meeting

Open for Media, Wastewater Agencies, & Non-Wovens Industry

SEATTLE--(BUSINESS WIRE)--The Responsible Flushing Alliance (RFA) is hosting its fifth annual meeting on Wednesday, April 15. Registration for the hour-long virtual meeting is free. Participants will learn about available educational resources, federal legislative updates, results from its #FlushSmart Potty Training for Grown-Ups campaign, and a sneak peek into the 2026 Flush Smart Month campaign for July.

WHAT: RFA virtual annual meeting

WHERE / WHEN: Wednesday, April 15 from 10-11 a.m. PDT – registration via Zoom event: https://bit.ly/2026RegistrationRFA

WHO: #FlushSmart Month 2026 planning is in full swing, and we’re gearing up for an exciting virtual annual meeting!

Join us for this informative hour-long session, where you’ll hear from industry and policy leaders on the latest efforts to promote responsible flushing habits:

• Caroline Zalla, RFA Board of Directors Chairwoman – Sharing insights from the wipes industry perspective.
• Jessica Gauger, California Association of Sanitation Agencies (CASA) Director of Legislative Advocacy – Discussing the federal WIPPES Act, requiring no-flush wipes to carry the Do Not Flush symbol nationally, as well as insights from the wastewater perspective.
• Lara Wyss, RFA President – Recapping the success of the 2025 #FlushSmart campaign, Potty Training for Grown-Ups.
• Burson– RFA PR agency partners offering an exclusive sneak peek at the 2026 #FlushSmart campaign, for July’s Flush Smart Month!

Don’t miss this opportunity to stay on top of industry developments and be part of the movement for smarter flushing. Register now to secure your spot! https://bit.ly/2026RegistrationRFA

WHY: Improper flushing is a bigger problem than many people realize.

Through RFA’s #FlushSmart campaign, recognition of the Do Not Flush symbol increased from 69% of Californians recognizing it in 2021 to 81% of adults nationally recognizing it in 2025, according to RFA’s annual survey. Additionally, about half (49%) of Americans rely on product packaging to determine if something is flushable or not.

However, 50% of people are still flushing items they know they shouldn’t, making RFA’s education outreach still important. RFA needs your help in promoting smart flushing habits and has free materials (social media static & animation, infographics, children’s activities, etc.) available at www.flushsmart.org.

About Responsible Flushing Alliance

Responsible Flushing Alliance is a non-profit organization dedicated to consumer education regarding what should and should not be flushed. Founded in 2020, RFA’s #FlushSmart campaign aims to educate consumers about proper flushing behaviors to help protect the health of our communities and the environment. Go to www.flushsmart.org for more information.

RFA has released its 2025 Annual Report. Check it out to see progress made since 2022! https://flushsmart.org/wp-content/uploads/FlushSmart_AnnualReport_2025.pdf