Experian® Partners with Taylor Rooks to Empower Consumers During Financial Literacy Month

The campaign will run throughout April and highlight approachable, real-life conversations about credit and money management

COSTA MESA, Calif.--(BUSINESS WIRE)--Experian® is bringing fresh energy to Financial Literacy Month this April by teaming up with journalist and on-air personality Taylor Rooks for a new campaign that reconnects the brand to its core purpose: empowering people to understand and take control of their credit. Through the collaboration, Rooks will share her personal financial journey—including how she manages her credit and overall financial health—to help inspire and educate consumers looking to take greater control of their finances.

As a trusted leader in consumer financial products, Experian is committed to being on the side of consumers during Financial Literacy Month and throughout the year by providing free, practical, and easy-to-understand resources that help people improve their financial health.

As part of the partnership, Experian will donate $50,000 to the Taylor Rooks Foundation, which supports underserved communities by expanding access to education, health, and opportunity. Grounded in a mission to remove barriers tied to background, income, or zip code for Black and Brown individuals and families, the foundation helps ensure access to critical resources and support where gaps exist. This commitment aligns with Experian’s mission to deliver Financial Power To All™ and its belief that financial knowledge and opportunity should be accessible to everyone.

“Partnering with Experian felt natural because I’ve always believed that financial knowledge is one of the most powerful tools a person can have,” said Taylor Rooks. “Sharing my own financial story is a way to show people, especially young and diverse audiences, that managing credit and building financial confidence is possible with the right support.”

The partnership reinforces Experian’s commitment to being consumers’ BFF, Big Financial Friend™, by providing tools, education, and encouragement that help people make informed financial decisions. It also supports Experian’s brand strategy of using sports, culture, and influential voices to reach and empower diverse communities.

“We chose to partner with Taylor because she embodies authenticity and relatability, which is really beneficial when trying to engage consumers about an intimidating topic like finances,” said Steve Hartmann, Vice President of Marketing at Experian Consumer Services. “Her platform in sports and media allows us to connect with broader and more diverse audiences in meaningful ways as well. By speaking about her personal experiences, she helps bring our mission to life showing that Experian can be there for everyone at any stage along their financial journey.”

Consumers can follow the campaign by viewing the new videos across Experian’s YouTube, Instagram, Facebook, X and TikTok channels. This campaign will also run across paid activations on TikTok, Snapchat, Meta, YouTube and most streaming platforms. The first commercial can be viewed here. In celebration of Financial Literacy Month, Rooks also launched a 30‑day series of daily financial tips designed to educate and inspire. Her voice, insight, and passion for empowering others make her an ideal partner to help bring this initiative to life across Experian’s organic social platforms.

To learn more, visit www.experian.com or download the app.

About Experian

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market using our unique combination of data, analytics, and software. We also assist millions of people in realizing their financial goals and help them save time and money.

We operate across a range of markets, including financial services, healthcare, automotive, agrifinance, insurance, and many other industry segments.

We invest in talented people and advanced technologies to unlock the power of data and drive innovation. A FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 25,200 people across 33 countries. Our corporate headquarters are in Dublin, Ireland.

Learn more at experianplc.com.

Experian and the Experian trademarks used herein are trademarks or registered trademarks of Experian. Other product or company names mentioned herein are the property of their respective owners.