Brightfin Unifies Brand Following Proven Optics Merger, Delivering a New Standard for Technology Cost Optimization

New identity reflects expanded vision to help CIOs “See Clearly. Spend Better.”

ENGLEWOOD, Colo.--(BUSINESS WIRE)--Brightfin today announced that, following its merger with Proven Optics, the combined company will operate under a single brand: Brightfin. The unified company brings together deep expertise in Technology Expense Management (TEM) and IT Financial Management (ITFM) to help organizations better understand, manage, and reduce total technology spend.

Technology spending will exceed $6 Trillion this year, and for most organizations, it remains one of the least understood. CIOs can tell you what they’re spending. Far fewer can tell you whether it’s working.

“Over the past several months, we’ve brought these two businesses together around a shared purpose: help enterprise businesses better understand and optimize their technology spend,” said Joel Martins, CEO of Brightfin. “What we are seeing now is a shift. Visibility alone isn’t enough. Teams need to be able to act, tied to real financial outcomes. See Clearly. Spend Better. That is our north star, and that is what our platform is built to deliver.”

To support this shift, Brightfin brings together Technology Expense Management and IT Financial Management into a single platform that connects cost data across telecom, mobile, cloud, and enterprise IT. “Spend Better” means re-directing your investments from areas of lower priority to higher priority, and do it quickly and effectively.

Brightfin helps organizations identify and eliminate technology spend, dollars that can then be used to fund strategic priorities. In one example, a customer achieved $9 million in cost reductions ahead of schedule. In another, a global organization used Brightfin to allocate $14.8 million in technology chargebacks to finance on time, with full transparency into how costs were distributed across the business. While cost reductions reflect direct savings, chargebacks represent the accurate allocation of technology spend across departments, giving finance a clear and defensible view of where every dollar resides.

The platform enabled a more transparent and repeatable approach to cost allocation, reducing manual effort and strengthening alignment between IT, Finance, and the broader organization.

“The cost model has allowed greater transparency into infrastructure costs and has been the mechanism by which we are able to demonstrate the benefits of the TBM framework,” said a leading health insurance provider. “It laid the foundation for service owners and business leaders to ask more tactical questions and be provided levers to better realize IT value.”

The traditional Software Development Lifecycle, long the backbone of enterprise technology delivery, is giving way to an AI-driven development lifecycle, where artificial intelligence is embedded into every stage of how software is designed, built, tested, and deployed.

Brightfin is at the forefront of this shift.

As the world's first AI-Native Cost Optimization Partner for enterprise businesses, Brightfin leverages AI not as an add-on, but as the foundation of how the platform works. Every customer engagement generates proprietary data that feeds a compounding flywheel, making the platform smarter, faster, and more precise over time. Brightfin doesn't just give organizations the tools to manage technology spend. It owns the outcome.

This focus on outcomes is central to how Brightfin helps organizations reduce total technology spend and operate more efficiently. As technology becomes easier to build and automate, the real differentiator is not the tool itself, but the results it delivers.

About Brightfin

Brightin is committed to shaping a world where every technology decision is grounded in financial truth, operational clarity, and intelligent automation — enabling organizations to reduce total spend and reinvest in critical innovation.

For more information, visit www.brightfin.com.