NIQ Launches Ask Arthur Chat to Expand Access to Consumer Insights Through AI

CHICAGO--(BUSINESS WIRE)--As demand grows for faster, more accessible insights across the retail and consumer goods industries, NielsenIQ (NIQ), a global leader in consumer intelligence, today announced the launch of Ask Arthur Chat, an AI-powered conversational interface designed to expand how clients access and use insights derived from NIQ data.

Ask Arthur Chat represents a strategic step in NIQ’s continued investment in AI-driven innovation, enabling broader access to its data and creating new pathways for client engagement, particularly among small and medium-sized businesses (SMBs).

A new way to access NIQ data

Ask Arthur Chat allows users to ask natural-language questions about product performance, market trends, and category dynamics, and receive clear, direct answers instantly—without requiring advanced analytics expertise or navigating complex tools.

Unlike general-purpose AI tools, Ask Arthur Chat draws on NIQ’s trusted, comprehensive consumer and retail datasets, ensuring that responses are grounded in verified data and designed for real-world business decision-making.

“Ask Arthur Chat expands how we bring NIQ to market,” said Troy Treangen, Chief Product Officer at NIQ. “By combining AI with our trusted datasets, we are making insights more accessible while creating new opportunities to engage clients and support their growth.”

Expanding access and engagement

Ask Arthur Chat introduces a new, lower-friction entry point into NIQ’s ecosystem, particularly for SMB clients, while remaining valuable across the broader client base for those who require fast, reliable insights without the complexity of traditional analytics platforms.

By reducing barriers to insight access, NIQ aims to:

• Strengthen reach with diversified clients
• Increase client engagement with its platforms
• Accelerate adoption of AI-driven insights

What’s next

NIQ plans to expand Ask Arthur Chat capabilities across its Ask Arthur and Discover platforms, with:

• Integration into existing client workflows
• Expanded insights and use cases
• Additional geographic markets
• Multilingual capabilities

Ask Arthur Chat is part of NIQ’s broader strategy to deliver AI-powered, accessible insights and strengthen its position in a rapidly evolving data and analytics landscape.

For more information, visit AI at NIQ.

About NIQ

NielsenIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action. With operations in more than 90 countries, NIQ covers approximately 82% of the world’s population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View™—helping brands and retailers understand what consumers buy, why they buy it, and what to do next. For more information, please visit www.niq.com.

Frequently Asked Questions

What is Ask Arthur Chat?
Ask Arthur Chat is an AI-powered conversational interface that allows users to access NIQ data by asking natural-language questions and receiving instant, actionable answers.

How is Ask Arthur Chat different from other AI tools?
Unlike general-purpose AI tools, Ask Arthur Chat is grounded in NIQ’s trusted, comprehensive consumer and retail datasets, to deliver insights that are relevant and actionable for business decision-making.

Who is Ask Arthur Chat for?
The initial release is designed for small and medium-sized business (SMB) clients in the United States, particularly those seeking fast, accessible insights without the complexity of traditional analytics tools.

Is Ask Arthur Chat available globally?
Ask Arthur Chat is currently available in the United States. NIQ plans to expand availability across additional regions and platforms over time.

Will Ask Arthur Chat be integrated into existing NIQ platforms?
Yes. As Ask Arthur’s capabilities expand, NIQ plans to integrate conversational capabilities into its Ask Arthur and Discover platforms, enabling clients to access insights alongside existing workflows.

What types of questions can Ask Arthur Chat answer?
Users can ask questions related to product performance, market trends, and category dynamics, based on the insights that can be assembled today from NIQ data in Discover.

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