Capitalize Announces New Rollover Platform to Help Advisors Capture $2.1 Trillion in Held-Away 401(k) Assets

New Capitalize for Advisors platform builds on Capitalize’s leading rollover technology to offer advisors, wealth management firms, and clients a digital-first rollover experience

NEW YORK--(BUSINESS WIRE)--Capitalize, the industry’s leading infrastructure for 401(k) rollovers, today announced the launch of Capitalize for Advisors, a new platform to help financial advisors and wealth management firms streamline rollovers and drive greater asset growth.

The Capitalize for Advisors rollover solution is purpose-built for the needs of advisors and their clients. Using a simple, intuitive platform, advisors can surface held-away accounts and initiate rollovers on behalf of their clients, reducing time spent on rollovers by 90% and driving meaningfully higher asset capture. The platform leverages Capitalize’s industry-leading Embedded Rollover API which is powering rollovers at scale for many of the country’s largest financial institutions, online brokers, digital wealth managers, and recordkeepers.

401(k) rollovers represent one of the largest opportunities for advisors to grow assets under management. Over $1 trillion in 401(k) assets are rolled over each year and almost $2.1 trillion in assets remain left behind in legacy employer-sponsored accounts eligible to be rolled over¹.

Yet the rollover process remains fragmented and highly manual, often requiring hours of coordination across financial institutions, including research, phone calls and paperwork that results in a slow transfer process at odds with modern client expectations.

“Rollovers are one of the biggest growth opportunities for advisors, but the process today is slow, manual, and frustrating for both advisors and their clients,” said Gaurav Sharma, CEO and Co-Founder of Capitalize. “We built the Capitalize for Advisors platform to modernize rollovers end-to-end, helping advisors capture more assets while delivering a dramatically better advisor and client experience.”

New research released today by Capitalize highlights the consequences of the outdated rollover process for advisors and the desire for new solutions. In a survey of 966 U.S. financial advisors, almost two-thirds said that rollovers are both a critical source of assets and one of their top operational challenges, often requiring hours of administrative work that takes time away from growth opportunities.

Nearly 50% of advisors reported setting minimum balance thresholds for helping clients consolidate held-away 401(k) accounts. Eligible accounts are often left behind, simply because the rollover process is too complex. Capitalize refers to this gap – between the assets advisors could consolidate and what they do – as the “Rollover Deficit.” Unsurprisingly, nearly 90% of advisors say they are looking for a better solution.

The Capitalize for Advisors rollover platform significantly streamlines the rollover process for advisors, wealth management firms, and clients:

• Simple, intuitive experience for all advisor-led rollovers: Capitalize takes the variable rollover requirements across recordkeepers and translates it into a single, simplified workflow that takes just minutes of advisor time.
• Surface held-away accounts: Almost 50% of clients misremember the location of one of their 401(k)s. Capitalize helps locate these held-away accounts, leading to more consolidation opportunities and a faster rollover experience.
• Eliminate operational burden with an automated rollover experience: Capitalize initiates rollovers on behalf of advisors and clients in the most streamlined way, leading to more efficiency and no operational work for advisors or their teams.
• White-glove support to delight clients and advisors: Capitalize’s team of rollover concierges supports clients to ensure a white glove experience.
• Full visibility: Advisors can monitor rollover transactions and next steps in real time from an easy-to-use dashboard.

Today’s launch of the Capitalize for Advisors platform expands upon Capitalize’s industry-leading technology used by a growing number of financial institutions such as TIAA, Betterment, Facet, SoFi, Robinhood, and others to power rollovers for their users.

For more details on Capitalize For Advisors, please visit www.hicapitalize.com/advisors

About Capitalize

Capitalize is the industry’s leading platform to help financial institutions, financial advisors, and individuals digitally locate and transfer retirement assets, such as 401(k)s. Capitalize's technology is used by financial institutions to power rollovers natively for their users and is also available to advisors directly. Capitalize has been recognized as one of TIME's 100 Best Inventions, one of the Most Innovative Companies in America by Fast Company, and a Forbes Top 50 Fintech. For more information about Capitalize, visit www.hicapitalize.com

^1	"The True Cost of Forgotten 401(k) Accounts”, Capitalize, September 30, 2025