KRISPY KREME® Launches Artemis II Doughnut to Celebrate NASA's Historic Deep Space Crewed Mission, Available March 31 – April 2

CHARLOTTE, N.C.--(BUSINESS WIRE)--The dream of enjoying Krispy Kreme® doughnuts on the Moon is about to take a giant leap forward, and we’re all about it!

To celebrate NASA’s planned launch of Artemis II – the first crewed test flight on the agency’s journey toward a long‑term lunar presence – Krispy Kreme® is debuting a limited‑edition Artemis II Doughnut, launching just in time for this historic moment in space exploration.

Available only March 31 through April 2 at participating Krispy Kreme shops nationwide, the Artemis II Doughnut starts with the brand’s iconic Original Glazed® doughnut, the same melt-in-your-mouth favorite loved for generations, then blasts off with a bold new look inspired by NASA’s mission. The doughnut is dipped in blue vanilla-flavored icing, sprinkled with a mix of OREO® crunch and white nonpareils, finished with a cookies-and-creme flavored buttercream dollop and topped with a red chevron nod to the NASA logo. It’s familiar, nostalgic, and mission-ready.

The limited-edition doughnut is also available as part of the Artemis II Specialty Dozen, featuring six Artemis II Doughnuts and six Original Glazed® doughnuts … because every historic launch deserves a classic onboard.

“Big moments bring people together, and it doesn’t get much bigger than humans heading back into deep space,” said Alison Holder, Krispy Kreme Chief Brand and Product Officer. “We took our iconic Original Glazed® doughnut and gave it a mission-worthy makeover so fans can celebrate Artemis II in a fun, delicious way, right alongside history.”

Artemis II will mark NASA's first crewed mission aboard the Space Launch System (SLS) rocket and Orion spacecraft. Four astronauts will spend about 10 days in deep space to confirm all the spacecraft's systems operate as designed with crew aboard. The test flight will provide critical performance data and operational experience for future Artemis missions, including landing American astronauts back on the Moon for the first time in more than 50 years.

Krispy Kreme has a storied history of helping Americans celebrate humanity's greatest achievements in space exploration and other space-related events, beginning with serving fresh Original Glazed® doughnuts at NASA's Apollo 11 launch in 1969 to celebrating NASA’s Perseverance Rover landing on Mars in 2021 and commemorating NASA’s Artemis I Mission with the Artemis Moon Doughnut in 2022, as well as creating doughnuts during numerous supermoons and total solar eclipses.

Krispy Kreme’s Artemis II Doughnut is available in-shop and for pickup or delivery via Krispy Kreme’s app and website. Share how you're enjoying the new doughnut by using #KrispyKreme and tagging @krispykreme on social. Learn more about the limited time offer by visiting www.krispykreme.com/offers/artemis-doughnut.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 40 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing digital business. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities, and the planet. Connect with Krispy Kreme Doughnuts at KrispyKreme.com and follow us on social: X, Instagram and Facebook.

Category: Brand News