-

Lucky Charms and Trix Bring Bold Flavors to the Breakfast Table Through New Cereals Made with Colors from Natural Sources

General Mills introduces Lucky Charms Unicorn Cotton Candy and Tropical Trix featuring Disney’s Moana cereals, available nationwide this summer

MINNEAPOLIS--(BUSINESS WIRE)--Lucky Charms and Trix are adding more fun and imagination to the cereal aisle with two new cereals made with colors from natural sources. This summer, fans can enjoy Lucky Charms Unicorn Cotton Candy cereal, featuring three new unicorn marshmallows, and Tropical Trix featuring Disney’s Moana cereal, a special collaboration inspired by the fan-favorite film.

Together, the new cereals offer an exciting adventure as part of your morning routine — whether you’re itching to travel to the land of imagination or indulge in an island-inspired experience.

  • Lucky Charms Unicorn Cotton Candy Cereal — A Whimsical New Spin on a Classic Favorite
    Celebrate with a cotton candy–flavored cereal complete with three enchanting unicorn-shaped marshmallows. Made with colors from natural sources, this gluten‑free cereal delivers 19g of whole grain plus essential vitamins and minerals, bringing a little more wonder to breakfast and beyond.
  • Tropical Trix featuring Disney’s Moana Cereal — A Flavor Journey Inspired by Family-Favorite “Moana”
    In partnership with Disney, Tropical Trix featuring Disney’s Moana cereal transports fans straight to the Hawaiian Islands with a refreshing, fruit-forward tropical flavor. Each bowl — made with colors from natural sources — provides key vitamins, minerals and calcium, making it perfect for breakfast, snacking or anytime enjoyment.

“Whether it’s discovering new ways to make the magic of Lucky Charms even more enchanting or bringing on-screen experiences to our cereal bowls, we’re always looking for ways to make breakfast-time moments more memorable,” said Megan Brooks, Business Unit Director of Family Favorites Cereals at General Mills. “These cereals showcase the kind of creativity fans love, while also reflecting the progress we’re making to remove certified colors from our cereal portfolio.”

General Mills remains on track with its commitment to remove certified colors from its U.S. cereal portfolio by summer 2026 and from its full U.S. retail portfolio by the end of 2027. These new offerings reflect that ongoing progress while delivering bold, exciting flavors consumers love.

Lucky Charms Unicorn Cotton Candy and Tropical Trix featuring Disney’s Moana cereals will be available at retailers nationwide starting this summer.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry and more. General Mills generated fiscal 2025 net sales of U.S. $19 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit www.generalmills.com.

Contacts

General Mills Communications
763-764-6364
media.line@genmills.com

Edelman
Lisette Rodriguez
Lisette.rodriguez@edelman.com

General Mills

NYSE:GIS

Release Versions

Contacts

General Mills Communications
763-764-6364
media.line@genmills.com

Edelman
Lisette Rodriguez
Lisette.rodriguez@edelman.com

More News From General Mills

Betty Crocker Turns 105 with a Month-Long Bash at MUSEUM OF ICE CREAM, Mixing the Ultimate Cake and Ice Cream Duo

MINNEAPOLIS--(BUSINESS WIRE)--Betty Crocker has been part of birthday celebrations for 105 years. Now, America’s No. 1 cake mix* is getting a party of its own. Betty Crocker is teaming up with MUSEUM OF ICE CREAM to bring the ultimate birthday pairing — cake and ice cream — together for a month of exclusive treats, joy-filled experiences and playful ways for fans to join Betty’s birthday celebration. “Birthdays have always been an important part of Betty Crocker, so celebrating 105 years gives...

Old El Paso Named Title Sponsor of Sun Bowl

MINNEAPOLIS--(BUSINESS WIRE)--The Sun Bowl Association today announced that Old El Paso, the Tex-Mex food brand from General Mills, is the new title sponsor of the historic Sun Bowl football game, bringing together two names with deep ties to the El Paso community. As a result, the game will now be known as the Old El Paso Sun Bowl. “Being the first bowl game to have a corporate title sponsor, the Sun Bowl has been blessed with tremendous partners. Now to have someone whose origins are here in...

Old El Paso™ is Bringing More Tex-Mex Flavor to the Soup Aisle with its First Broth Varieties and Two New Soups

MINNEAPOLIS--(BUSINESS WIRE)--As temperatures drop and cozy season sets in, Old El Paso™ is bringing Tex-Mex inspired flavor beyond taco night with its first broth varieties and two new soups. The lineup includes Old El Paso Birria Style Beef Broth, Chicken Tinga Style Broth, Chipotle Steak Burrito Style Soup and Cheesy Beef Taco Style Soup. Beef and Chicken Broth Add Flavor to Almost Any Meal By introducing broths to its portfolio, Old El Paso is giving home cooks more ways to shake up what’s...
Back to Newsroom