3Play Media Launches Pulse, the First All-in-one Auditing and Remediation Solution for Video Accessibility

BOSTON--(BUSINESS WIRE)--3Play Media, the industry leader in video accessibility and localization, today announced the launch of Pulse, a first-of-its-kind solution designed to eliminate compliance gaps by centralizing accessibility governance across an organization’s entire video ecosystem.

As regulatory standards, like the Americans with Disabilities Act (ADA), raise the bar for digital inclusivity, organizations are increasingly held legally responsible for the accessibility of all public-facing video content. Yet organizations' video libraries are often spread across multiple platforms and departments, making it difficult to gain visibility into compliance when standard web accessibility auditing tools don't cover video.

While some organizations attempt to solve for compliance at scale by applying AI-generated captions to all videos, this strategy does not guarantee compliance. Accuracy can range dramatically from one video to the next. Are the auto-captions 60% accurate or 95% accurate? Pulse replaces blanket audits with strategic precision, reducing unnecessary costs and focusing resources on actual compliance risk. The result is a clear, defensible video compliance strategy.

“For nearly two decades, 3Play Media has leveraged millions of words of corrected truth data and internal quality scoring to lead the industry in caption accuracy,” said Josh Miller, co-CEO of 3Play Media. “With the launch of Pulse, we are making that intelligence layer available to the market. Pulse provides a foundation for organizations to move from reactive to proactive compliance and defend their compliance strategy with data-driven insights.”

Pulse operationalizes video compliance through automated, intelligence-driven workflows. Using proprietary technology, Pulse scores AI-generated caption accuracy and analyzes audio description (AD) needs at the video level, determining whether AD is required, identifying the appropriate format (standard or extended), and evaluating the comprehensiveness of AI-generated description against human standards. Content that meets standards is automatically published, while high-risk caption and AD files are automatically routed for human remediation. By prioritizing only the videos that need attention, Pulse replaces manual audits with continuous, risk-based monitoring and ensures resources are spent where they matter most.

“Audio description has always been one of the toughest challenges in video accessibility, and scaling it effectively to meet new compliance regulations was previously impossible,” said Chris Antunes, co-CEO of 3Play Media. “Pulse changes that by providing a centralized, intelligence-driven foundation that gives organizations control, clarity, and confidence across their entire video library.”

Pulse brings cost control and predictability to video compliance. The result is reduced operational spend, improved efficiency, and an accessibility strategy that delivers measurable financial impact – allowing organizations to focus on their priorities while experts handle remediation quickly and effectively.

“Organizations often assume that having internal teams manually edit low-accuracy auto-captions is cheaper than using a vendor, but roughly half of all video falls below 90% accuracy, and that content is difficult to fix,” said Lily Bond, Chief Growth Officer at 3Play Media. “Without professional tooling, humans need 5x real time to remediate challenging content. For a library of 1 million minutes, that translates to 500,000 minutes that need review – or an estimated 2.5 million minutes of human editing. Pulse allows organizations to automatically prioritize and upgrade this content with professional transcriptionists, delivering significant time and cost savings.”

Pulse gives organizations real-time visibility into video accessibility and automates risk-based remediation. The result is centralized governance, budget optimization, and a defensible strategy that scales across even the largest video libraries.

Pulse is now available for organizations seeking actionable intelligence for video accessibility. For more information, visit https://www.3playmedia.com/pulse/.