GE Appliances Launches the Good Things, For Life Foundation

First Project Supports Injured Veterans through Collaboration with Building Homes for Heroes

LOUISVILLE, Ky.--(BUSINESS WIRE)--GE Appliances, a Haier company, today announced the launch of the Good Things, For Life Foundation, an independent nonprofit organization designed to deepen and sustain the company’s long-standing investment in the communities where its employees live and work nationwide, including Kentucky, Tennessee, Georgia, Alabama, Connecticut and South Carolina.

The Foundation’s first project supports injured veterans through a collaboration with Building Homes for Heroes, a national nonprofit organization dedicated to providing mortgage-free homes and critical home modifications to injured veterans and their families. The initiative begins with a veteran family in Central Florida through the donation of new home appliances, reflecting the Foundation’s commitment to strengthening safe, accessible housing in communities across America.

“This Foundation reflects a core belief at GE Appliances: community voice belongs at the center,” said Kevin Nolan, president and CEO of GE Appliances. “Zero Distance is how we run our business every day, getting closer to the people we serve by listening first. The Good Things, For Life Foundation carries that same mindset forward, working alongside local partners who know their communities best to co-create solutions that turn vision into lasting opportunity.”

The Good Things, For Life Foundation aligns with the company’s zero distance co-creation model — bringing together nonprofit partners, civic leaders, and GE Appliances employees to design practical, scalable solutions that create measurable, long-term impact. Employees will play a central role bringing technical skills, creativity, and passion to the table alongside nonprofit and civic partners. Financial support is one component, but equal emphasis is placed on engineering expertise, manufacturing capabilities, skills-based volunteerism, and sustained partnership.

“Generosity like this makes it possible for us to continue to provide life-changing support for our nation’s injured veterans and their families,” said Building Homes for Heroes CEO Andy Pujol. “We are thankful for GE Appliances in recognition of our heroes who have served and sacrificed so much for our country.”

Founded by Pujol after he volunteered in the 9/11 search-and-rescue efforts, Building Homes for Heroes is a national nonprofit that builds and modifies homes and gifts them, mortgage-free. The organization is on track to gift, modify and construct 50 homes in 2026; reach its milestone 500^th home by year’s end; and support 5,000 veterans, first responders and their families through all of their programs.

Focused on Sustainable Impact

The Good Things, For Life Foundation concentrates its efforts in four priority areas:

• STEM Education & Workforce Pathways
• Food Access
• Housing Security
• Disaster Response

The collaboration with Building Homes for Heroes advances the Foundation’s housing security priority and marks the beginning of its broader national efforts. In each area, the Foundation emphasizes deep collaboration rooted in equity, access, and long-term community benefits, moving beyond transactional philanthropy to sustained, ecosystem-based partnerships.

For decades, GE Appliances employees have volunteered and partnered with nonprofits to address complex community challenges — from disaster response initiatives to expanding access to clean water and advancing product accessibility. The Foundation formalizes and scales this work under one structure, aligning charitable giving, volunteerism, and skills-based partnerships to ensure impact that extends well beyond a single project.

“This Foundation is built on the idea that community challenges deserve the same level of innovation as any engineering problem,” said Katina Whitlock, President and Executive Director of the Good Things, For Life Foundation. “Our nonprofit partners don’t just receive funding they work side-by-side with our employees to design solutions that are practical, scalable, and lasting.”

“Creating a corporate foundation allows us to ensure consistency, accountability, and long-term focus,” said Marc Charnas, Chair of the Foundation Board. “It strengthens how we invest in communities and reinforces our responsibility as a corporate leader for this generation and the next.”

Organizations aligned with the Foundation’s strategic focus areas may be invited to explore collaborative partnerships. To learn more about the Foundation’s mission, governance, volunteer opportunities and impact, visit GoodThingsForLife.org.

“This is more than corporate giving,” Whitlock added. “It’s community investment and innovation. It’s co-creation for good. It’s Good Things, For Life.”

About GE Appliances
At GE Appliances, a Haier company, we come together to make good things, for life. Headquartered in Louisville, Kentucky, we are a leading U.S. manufacturer of home appliances with 15,500 team members nationwide. GE Appliances, found in half of all U.S. homes, is proud to be rated America’s #1 Appliance Company¹ and trusted by millions of families nationwide. We manufacture and sell products under the Monogram™, Café™, GE Profile™, GE®, Haier™, and Hotpoint™ brands. Our operations support nearly 90,000 additional American jobs and represent an investment of more than $2 billion since 2016. We are deeply committed to the communities where we live and work, passionate about getting closer to our product users to understand their needs and driven by the belief that there’s always a better way.

To learn more about our company, brands, career opportunities, and impact, visit geappliancesco.com or connect with us on LinkedIn.

^1 OpenBrand Consumer Tracking Survey, Q1 – Q4 2024, Based on Volume of Total Majors/MO/RAC – Retail Units

About the Good Things, For Life Foundation
The Good Things, For Life Foundation is an independent nonprofit organization dedicated to strengthening communities through innovative, collaborative solutions. Inspired by GE Appliances’ long-standing culture of community engagement, the Foundation enables deeper partnerships, greater investment, and more sustainable impact. By working alongside nonprofits and community leaders, the Foundation helps co-create solutions that combine financial support, practical expertise, and human passion to address complex challenges. Its focus is on transparency, accountability, and long-term community benefit. This is philanthropy designed for impact, bringing people together to create good that lasts, for life.

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