How Lionsgate Unified Global Marketing with Orange Logic

IRVINE, Calif.--(BUSINESS WIRE)--Orange Logic, a leader of enterprise digital asset management (DAM) solutions, today announced that Lionsgate (NYSE: LION), one of the world's leading standalone, pure play content companies, has selected Orange Logic as its global platform for streamlining content production across all marketing teams.

Lionsgate is consolidating several legacy DAM systems into a centralized, cloud-based environment powered by Orange Logic. The platform will serve as the company’s primary repository for final and approved marketing materials, including trailers, promotional art, logos, and any related creative assets.

As part of Lionsgate’s initiative to bring digital asset storage and management into its own cloud infrastructure, Orange Logic will help streamline the process of moving approved materials to internal teams and external partners. The platform will integrate with existing Lionsgate systems to remove manual steps and create a cleaner handoff between workflows. This reduces friction across departments, speeds approvals and delivery, and gives teams a clearer way to ensure rights are enforced at every stage.

“We were using multiple systems across marketing, which made it difficult to maintain a single source for final and approved assets,” said Jacob Robinson, Manager of Business Operations, Integration Services at Lionsgate. “Implementing Orange Logic allows us to centralize our marketing materials in our own cloud environment and establish a more consistent approach to managing and sharing assets across teams and partners.”

With Orange Logic, Lionsgate will be able to:

• Provide internal teams and global partners with access to approved marketing assets through a centralized platform
• Improve metadata consistency and searchability across titles and asset types
• Support the creation of required proxies and transcodes for external distribution
• Connect marketing materials to other Lionsgate systems through API-based workflows

Lionsgate and Orange Logic designed the implementation with future flexibility in mind, allowing for expansion into new workflows and adaptation to emerging technologies. Lionsgate shared that they were not certain where their platform or technology needs would go next, but they felt confident Orange Logic could support whatever direction they take.

“We see our work with Lionsgate as a collaborative, long-term partnership,” said Brian McLaughlin, CEO of Orange Logic. “Their engagement throughout the process has helped shape how the platform supports their teams today, and we’re excited to continue building with them as their team needs evolve.”

About Lionsgate

Lionsgate (NYSE: LION) is one of the world's leading standalone, pure play content companies. It brings together diversified motion picture and television production and distribution businesses, a world-class portfolio of valuable brands and franchises, a premier talent management and production powerhouse at 3 Arts Entertainment and a more than 20,000-title film and television library, all driven by Lionsgate's bold and entrepreneurial culture.

About Orange Logic

Orange Logic is a global leader in Digital Asset Management, empowering organizations to manage, distribute, and maximize the value of their digital content. Known for its highly configurable platform, Orange Logic serves some of the world’s most innovative brands, enterprises, and cultural institutions.

The Orange Logic platform unifies asset management, workflow automation, rights management, and advanced search into one powerful system designed for scale. With an emphasis on flexibility, security, and long-term partnership, Orange Logic helps teams streamline operations, improve collaboration, and deliver content with confidence. The company maintains offices worldwide and supports customers across diverse industries.