A New Era of Winter Driving Begins: Nokian Tyres Launches Entirely New Type of Studded Winter Tire That Automatically Adapts to Changes in Temperature

The Nokian Tyres Hakkapeliitta^® 01 is the world’s first winter tire with on-demand grip

DAYTON, Tenn.--(BUSINESS WIRE)--Nokian Tyres is ushering in a new era of winter driving with the world’s first studded winter tire that automatically adjusts to changes in temperature—the Nokian Tyres Hakkapeliitta^® 01.

Nokian Tyres invented the winter tire in 1934 and introduced the first Hakkapeliitta^®-branded tire 90 years ago, in 1936. The newest generation changes winter driving by realizing a decades-long quest to build a tire with studs that adapt to changing conditions.

The revolutionary global product features On-Demand Grip provided by Double Action Stud Technology. As temperatures change, the studs adjust automatically between ON-mode and OFF. This innovation is the first of its kind in the tire industry. The tire is built for passenger cars, crossovers and SUVs and is certified with the Three-Peak Mountain Snowflake and Ice Grip symbols.

“The new Nokian Tyres Hakkapeliitta 01 represents one of our company’s biggest innovations since we introduced the first winter tire more than 90 years ago,” said Nokian Tyres President and CEO Paolo Pompei. “This new winter tire achieves what was previously thought impossible: A studded tire that responds to temperature changes to deliver ultimate safety while protecting the road.”

The groundbreaking stud technology is the realization of a visionary concept Nokian Tyres introduced in 2014: A winter tire with retractable studs. Since then, company experts have worked tirelessly around the world to make the technology a reality, testing thousands of prototype tires in a wide array of conditions, from indoor labs and urban areas to the company’s renowned Arctic test center in Ivalo, Finland, and Hakka Ring test facility in Spain.

The result is a tire that reduces road wear by up to 30 percent compared to its predecessor. Ice grip improves by up to 10 percent, making the Hakkapeliitta 01 a victory in both safety and sustainability. At the same time, the Nokian Tyres Hakkapeliitta 01 reduces noise levels by as much as 1 decibel, leading to a quieter and more comfortable ride.

The new Nokian Tyres Hakkapeliitta 01 product range will be available to consumers throughout North America in autumn 2026.

Nokian Tyres Hakkapeliitta^® 01: On-Demand Grip

On-Demand Grip. The world’s first winter tire that adjusts to the weather. Studs engage in cold temperatures for instant traction, then disengage in milder conditions for smooth, confident driving.

Studmode ON: Maximum safety on ice and snow. Powerful grip on ice and snow provides total peace of mind in harsh winter weather. Enabled by Studmode ON.

Studmode OFF: Bare-road precision with minimal road wear. Road-friendly contact and accurate handling keep driving stable and precise on dry roads. Enabled by Studmode OFF.

Peaceful Precision. Ultra-low sound levels increase driving comfort, thanks to noise-optimized stud design and SilentDrive Technology™.

To learn more about the Nokian Tyres Hakkapeliitta 01, visit NokianTyres.com/01.