Subway® Canada Launches New All Dressed Sauce Inspired by Ruffles®, Bringing an Iconic Canadian Flavour to Subs Nationwide
Subway® Canada Launches New All Dressed Sauce Inspired by Ruffles®, Bringing an Iconic Canadian Flavour to Subs Nationwide
Two iconic brands team up to bring Canada’s signature chip flavour into a limited-time sauce.
TORONTO--(BUSINESS WIRE)--Subway® Canada is celebrating one of Canada’s most iconic homegrown flavours with a bold new culinary innovation: the All Dressed Sauce inspired by Ruffles.
Available nationwide now, Subway is transforming the beloved flavour of Canada’s #1 All Dressed chip into a one-of-a-kind sauce. Delivering the sweet, tangy, smoky and savoury notes of Ruffles All Dressed chips in every bite, with one easy squeeze.
Made in Canada using quality ingredients, this flavour innovation brings guests a convenient and uniquely Canadian way to dress any of their favourite subs - with a hint of nostalgia and Canadiana.
“The All Dressed Sauce captures all the flavours Canadians enjoy in Ruffles All Dressed chips—sweet, tangy, smoky, and savoury—and turns it into a bold, irresistible topping for any sub,” said Chef John Botelho, Culinary Manager at Subway Canada. “We’ve seen Canadians get playful by adding chips right into their subs for extra crunch and flavour, so we crafted this sauce to deliver that same unmistakable punch in every bite.”
“All Dressed is one of Canada’s most iconic homegrown flavours, and seeing it come to life beyond the chip aisle is something we’re incredibly proud of,” said Kelly Bateman, Director of Marketing at PepsiCo Canada. “Partnering with Subway to introduce this flavour in a new, innovative format is a fun and uniquely Canadian moment for both our brands.”
Celebrate National Chip Day with Subway and Ruffles
With National Chip Day approaching on March 14th, Subway is giving Canadians an extra reason to celebrate. For two days only, March 14 and 15, guests can enjoy a free bag of chips with the purchase of any sub* when ordering online or through the Subway app. Simply enter the promo code FREECHIPS at checkout to unlock the offer*.
*Redeemable at participating Canadian restaurants. No substitutions. Plus applicable tax. One use per order. Cannot be combined with other offers. Expires 03/15/2026.
About Subway® Restaurants
With nearly 3,000 locations nationwide, Subway Canada is dedicated to serving freshly made sandwiches at great value to millions of guests. Subway restaurants are owned and operated by a network of passionate franchisees committed to delivering a high-quality, convenient guest experience and contributing positively to their local communities.
Subway® is a globally registered trademark of Subway IP LLC or one of its affiliates. © 2026 Subway.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $94 billion in net revenue in 2025, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.ca, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
