Febreze Celebrates Fifth Annual Scent of the Year With New Tranquil Cyprus Coves

The New Scent Invites Fragrance Lovers to Embrace the Escape to Island Life with Notes of Citrus, Nectarine, and Sea Breeze

CINCINNATI--(BUSINESS WIRE)--Febreze is offering a way to embrace the escape to island life with the debut of its 2026 Scent of the Year, Tranquil Cyprus Coves. As the Brand’s much-anticipated fifth Scent of the Year, this fragrance encourages relaxation and embraces moments of self-care. Tranquil Cyprus Coves is part of the Premium Destinations Collection, enticing scent lovers to escape the everyday hustle and immerse themselves in nature's vibrant energy.

This luxurious, fruit-forward scent combines citrus, nectarine, and sea breeze, unfolding as a captivating journey to the sun-kissed Mediterranean without ever leaving home. It spotlights bursts of zesty citrus—featuring notes of blood orange, grapefruit, and sweet mandarin—creating an uplifting embrace. As the fragrance blossoms, juicy nectarine, sun-ripened strawberry, and peach nectar harmonize to generate the feeling of an island paradise.

“At the start of a new year, a new grind, and much of the country is experiencing cold temperatures, consumers are craving relaxation and tranquility in their everyday lives. Our goal was to create a scent that revitalizes the home and feels like an escape to a tropical oasis,” said Esra Yeksek, Senior Communications Manager, North America Air Care, Procter & Gamble. “It's great to see our Scent of the Year available once again across Febreze AIR, PLUG, CAR, and FABRIC, offering more ways to indulge in our annual premier scent.”

The Febreze Fragrance Group—a special division within P&G’s Innovation Foresight of Fragrance and Ingredients—rooted the Scent of the Year in the consumer yearning to escape to a tropical haven. This year’s research and global trend forecasts indicate that Americans are seeking a more intentional atmosphere—a demand that stems from a clear shift in what people want for their homes: an environment defined by deep, tranquil relaxation, but balanced with a bright note of energy.

The scent can be enjoyed throughout the home and is available in-store and online at major retailers nationwide in Febreze AIR, PLUG, CAR, and FABRIC (MSRP starting at $3.99*). To learn more about the 2026 Scent of the Year, visit www.Febreze.com/en-us/Scent-of-the-Year.

*Pricing is at the sole discretion of the retailer.

ABOUT FEBREZE

In 1998, Procter & Gamble (P&G) gave households a breath of fresh air with the launch of Febreze®, known today as the preeminent brand for providing a fresh, clean scent and tackling tough odors from fabrics and the air. Febreze® features a line of products with freshness capabilities that range from ridding pet odors and tackling sweat stink to decorating the home with scent and freshening on the go. Febreze® has been one of the fastest growing brands in P&G’s portfolio of household brands and brings innovative products to market.

ABOUT PROCTER & GAMBLE

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.