Colby “Chaos” Covington Joins Real American Beer, a Brand Built for the Wrestling Community

Following Colby “Chaos” Covington’s debut at Real American Freestyle on FOX Nation, Covington enters a long-term partnership with Real American Beer given its alignment to his values around independence, work ethic, and investing in wrestlers and the wrestling community

TAMPA, Fla.--(BUSINESS WIRE)--Following the company’s recent announcement of a strategic brand relaunch and aggressive 2026 growth plans, Real American Beer (RAB) today announced that Colby Covington, global MMA Champion and headliner, and Real American Freestyle (RAF) athlete, has joined the brand as a long-term partner and investor.

Covington is one of the most recognizable figures in combat sports known for championship-level performance, relentless pace, and a persona that commands attention. His addition represents the next step in RAB’s momentum-driven expansion and reinforces the brand’s position as “The Official Beer of Wrestling.”

Covington has already become a central figure within the Real American ecosystem through RAF, the fastest-rising professional wrestling league in the world. At RAF05 in Sunrise, Florida, Covington delivered a dominant performance in front of over 6,000 fans, generating over 6 billion media impressions and 350 million media impressions, further validating RAF as a powerful national platform at the intersection of sport, entertainment, and culture.

He was recently named host of “RAF: The Greatest Takedowns,” a new FOX Nation series spotlighting the league’s most explosive moments, elite athletes, and signature matchups, with RAB integrated throughout as the league’s official partner.

“Real American Beer was already my go-to before this partnership, so teaming up made sense. I’m proud to align with a brand that stands for strength, American pride and hard-earned good times,” said Covington. “I’ve seen firsthand what Real American Beer is building through RAF. This brand has a fighter mentality, and that matches how I approach my life and career.”

As part of the partnership, Covington will play an active role across national marketing initiatives, retailer partnerships, live events, original content, and RAF programming as RAB continues to expand its footprint across retail, on-premise, and live moments.

“Colby is hardworking, respectful, and an incredible promoter. He brings unmatched energy,” said Terri Francis, CEO of Real American Beer. “He’s a natural fit as we build Real American Beer as The Official Beer of Wrestling.”

With RAF fueling national visibility, FOX Nation delivering scale, and athletes like Covington leading from the front, RAB continues to build a performance-driven, culture-forward beer platform that stands out in today’s market.

The announcement follows a milestone period for RAB, which recently surpassed 10 million cans sold in just 18 months and unveiled a strategic brand relaunch designed to accelerate national growth. The relaunch introduced a refreshed visual brand identity, new positioning anchored in “200% AMERICAN” and “HITS DIFFERENT,” and a significant investment behind marketing, partnerships, and retail execution across 30 states.

About Real American Beer

Real American Beer is full-flavor light beer made for all the moments we still share. Brewed in the USA with more flavor, more energy, and more pride. Always 200% AMERICAN. Find RAB near you here and join in on Instagram, Facebook and X.

About Colby Covington

As one of the most relentless competitors in modern mixed martial arts, former Interim UFC Welterweight Champion Colby Covington has carved out a legacy built on pressure, endurance, and unapologetic intensity. Since bursting onto the UFC scene in 2014, Covington has showcased an elite wrestling pedigree and a cardio-driven fight style that overwhelms opponents and fuels five-round dominance, helping redefine what high-volume striking and grappling can look like at 170 pounds.

Marking himself as a perennial title contender, Covington has headlined multiple UFC pay-per-view events and competed in several world championship bouts, solidifying his place among the division’s elite.

Beyond the Octagon, Covington’s brash persona and headline-grabbing promotional style have made him one of the most talked about athletes in combat sports. Equal parts competitor and showman, he has built a brand defined by confidence, durability, and unwavering self-belief. With his sights continually set on championship gold, Covington remains a central figure in the UFC’s welterweight division and one of the sport’s most compelling personalities.