Roots Corporation Announces the Appointment of Rosie Pouzar as Chief Commercial Officer

TORONTO--(BUSINESS WIRE)--Roots Corporation ("Roots," "Roots Canada") (TSX: ROOT), a premium outdoor lifestyle brand, is pleased to announce the appointment of Rosie Pouzar as its Chief Commercial Officer, following her successful tenure as Head of Omnichannel Growth.

“Rosie’s appointment is an important step in advancing our growth strategy,” said Meghan Roach, President & Chief Executive Officer, Roots. “She is a highly respected leader with a strong track record of driving performance and exceptional strategic clarity. As Chief Commercial Officer, Rosie will help sharpen our enterprise priorities and accelerate decision-making to unlock new areas of growth.”

Prior to joining Roots, Ms. Pouzar held senior leadership roles at Sephora Canada, including Senior Vice President, Retail and Chief Operating Officer. In these roles, she helped scale the business during a period of significant growth, strengthening execution and operational excellence. Known for building high-impact partnerships and translating customer insight into action, she brings a proven ability to align teams around clear strategies that deliver results, capabilities she now brings to Roots.

Earlier in her career, Ms. Pouzar held leadership roles at Cineplex and began her career at PwC, where she developed a strong foundation in financial discipline and strategic analysis. A Chartered Professional Accountant (CPA) and Chartered Business Valuator (CBV), she holds a Bachelor of Business Administration from Wilfrid Laurier University.

Ms. Pouzar brings a rare combination of commercial rigour and brand sensibility, blending data-driven decision-making with customer-centric thinking and storytelling that strengthens relevance. She is passionate about building resilient, high-performing organizations that can adapt quickly and thrive in an evolving commercial landscape.

“I am honoured to support this iconic brand in our next phase of growth,” said Rosie Pouzar, Chief Commercial Officer, Roots. “Roots has an incredibly powerful foundation, and I am excited to unlock new opportunities for long-term growth, while strengthening commercial capabilities and deepening our connection with our loyal customer base.”

FORWARD-LOOKING INFORMATION
Certain information in this press release contains forward-looking information. This information is based on management’s reasonable assumptions and beliefs in light of the information currently available to us and is made as of the date of this press release. Actual results and the timing of events may differ materially from those anticipated in the forward-looking information as a result of various factors. Information regarding our expectations of future results, performance, achievements, prospects or opportunities or the markets in which we operate is forward-looking information. Statements containing forward-looking information are not facts but instead represent management’s expectations, estimates and projections regarding future events or circumstances. Many factors could cause our actual results, level of activity, performance or achievements or future events or developments to differ materially from those expressed or implied by the forward-looking statements.

See “Forward-Looking Information” and “Risk Factors” in the Company’s current Annual Information Form for a discussion of the uncertainties, risks and assumptions associated with these statements. Readers are urged to consider the uncertainties, risks and assumptions carefully in evaluating the forward-looking information and are cautioned not to place undue reliance on such information. We have no intention and undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable securities law.

ABOUT ROOTS
Established in 1973, Roots is a global lifestyle brand. Starting from a small cabin in northern Canada, Roots has become a global brand with over 100 corporate retail stores in Canada, two stores in the United States, and an eCommerce platform, roots.com. We have more than 100 partner-operated stores in Asia, and we also operate a dedicated Roots-branded storefront on Tmall.com in China. We design, market, and sell a broad selection of products in different departments, including women’s, men’s, children’s, and gender-free apparel, leather goods, footwear, and accessories. Our products are built with uncompromising comfort, quality, and style that allows you to feel At Home With Nature™. We offer products designed to meet life’s everyday adventures and provide you with the versatility to live your life to the fullest. We also wholesale through business-to-business channels and license the brand to a select group of licensees selling products to major retailers. Roots Corporation is a Canadian corporation doing business as “Roots”.