-

Recurly Appoints Growth and Category-Building Leader Suzin Wold as Chief Marketing Officer

original Recurly has appointed Suzin Wold as Chief Marketing Officer to lead Recurly’s global marketing strategy, brand positioning, and go-to-market execution.

Recurly has appointed Suzin Wold as Chief Marketing Officer to lead Recurly’s global marketing strategy, brand positioning, and go-to-market execution.

AUSTIN, Texas--(BUSINESS WIRE)--Recurly, a leading subscription management and billing platform, today announced the appointment of Suzin Wold as Chief Marketing Officer. Wold brings over 25 years of experience in scaling high-growth technology companies and will lead Recurly’s global marketing strategy, brand positioning, and go-to-market execution.

Wold is known for building data-driven marketing organizations that connect brand, demand, and product to drive predictable revenue growth. She brings expertise across B2C and B2B, applying customer insights to increase revenue and build market-leading brands.

“Suzin is a transformational leader who combines strategic vision with operational excellence,” said Joe Rohrlich, CEO of Recurly. “Her unique experience makes her the ideal partner to lead our marketing efforts as we help brands master the growth opportunities of the subscription economy.”

A co-founder of Blackhawk Network, Wold helped pioneer the modern retail gift card category, fundamentally reshaping consumer purchasing behavior. She has also held senior leadership roles at Rithum, Bazaarvoice, and Sama, where she scaled high-performing teams and strengthened alignment across marketing, sales, and product.

“Recurly is at the forefront of the subscription revolution, providing the essential infrastructure that allows brands to grow and scale,” said Wold. “I am thrilled to join this talented team and focus on building a world-class marketing engine that empowers our customers to deliver incredible subscriber experiences.”

Wold’s appointment underscores Recurly’s continued investment in leadership and innovation as it strengthens its position as the enterprise standard for subscription growth.

About Recurly

Recurly is the subscription growth and billing platform trusted by thousands of brands across digital media, streaming, ecommerce, SaaS, publishing, and consumer goods. Headquartered in Austin, TX, with offices in Broomfield, CO, Medellín, and London, Recurly powers subscriber growth for global enterprises including Paramount+, Alaska Airlines, Sling, FabFitFun, and Sprout Social. Learn more at www.recurly.com.

Contacts

Media Contact:
Brian Anderson
press@recurly.com

Industry:

Recurly

Release Versions
English

Contacts

Media Contact:
Brian Anderson
press@recurly.com

More News From Recurly

Subscriptions Are Entering a Smarter, More Mature Era

AUSTIN, Texas--(BUSINESS WIRE)--Recurly, a leading subscription growth platform trusted by top subscription brands, today released its 2026 State of Subscriptions report. Consumers are changing how they use subscriptions, and the shift is making the business model stronger. Rather than treating subscriptions as set it and forget it expenses, consumers are managing them more actively. They pause when they need a break, cancel when value drops, and return when a service fits their lives again. Th...

Subscriptions are Reshaping the Ecommerce Landscape. Recurly Deepens Shopify Partnership to Lead the Shift.

AUSTIN, Texas--(BUSINESS WIRE)--Recurly, the subscription growth platform, today announced an expanded investment in the Shopify ecosystem as ecommerce brands increasingly shift toward recurring revenue models to strengthen margins, improve lifetime value, and create more predictable growth. As part of this investment, Recurly Commerce has been recognized as a Shopify Plus Technology Partner, a designation awarded after Shopify’s full review of security, performance, infrastructure, and product...

Recurly Appoints Matt Schurk as Chief Revenue Officer to Propel Next Stage of Growth

AUSTIN, Texas--(BUSINESS WIRE)--Recurly, a leading subscription management platform for global brands, today announced the appointment of Matt Schurk as its new Chief Revenue Officer (CRO). Schurk joins the executive leadership team to lead Recurly’s global sales organization and accelerate the company’s next era of growth and expansion. Schurk brings an impressive background in scaling high-growth SaaS and technology companies, most recently serving as CRO at Auctane. Throughout his career, he...
Back to Newsroom