Fuller Inc. Announces Block Blast! Wins App Ape Award 2025 Special Award, Hungry Studio Strengthens Japan Localization

TOKYO--(BUSINESS WIRE)--Fuller, Inc. announced today that Block Blast!, developed by Hungry Studio, has been selected as the winner of the App Ape Award 2025 Special Award. Hosted by Fuller, the App Ape Award is based on insights from App Ape, Fuller’s mobile app analytics service widely used across Asia. Selection is informed by metrics including MAU, activity rate, and app store review ratings.

Hungry Studio continues to strengthen its long-term focus on the Japan market. Guided by the core value of “Experience Equality,” Block Blast! is designed to be intuitive and easy to pick up, fitting naturally into Japanese players’ daily lives. The game’s growth reflects the team’s focus on refining a barrier-free experience that respects every player.

In Japan, Hungry Studio is deepening this strategy through tailored events. During the 2025 year-end and early 2026 New Year period, the team launched a limited-time campaign titled “ブロックブラストハイスコア！ご当地No.1を目指せ！！”. The campaign was met with strong enthusiasm in Japan. Hungry Studio plans to build on this momentum with continued Japan-focused localization events.

“We’re honored to receive this recognition, which reinforces our belief that steady improvements and player respect sustain long-term growth,” said Jason Wang, VP of Brand Marketing at Hungry Studio. “We will continue prioritizing Experience Equality and Japan-tailored operations to ensure players can enjoy the game at their own pace.”

Strategically, Block Blast! will continue to expand its Japan-focused localization. The team is dedicated to strengthening locally rooted events, operations, and community engagement to deliver lasting fun for Japanese players.

About Hungry Studio

Hungry Studio is a global casual gaming and entertainment company built on experimentation and powered by data-driven innovation. Founded in 2021, the company focuses on the development and publishing of casual games. Its flagship title, Block Blast!, ranks among the world’s leading casual games, reaching 70M DAU and 300M MAU as of December 2025. Leveraging a robust A/B testing framework and continuously evolving product capabilities, Hungry Studio is building a scalable global casual gaming ecosystem for players and brand partners.