Mattel and Nintendo Power Up Playtime for Toddlers with Fisher-Price® Little People® My Mario™

The interactive line brings Super Mario’s iconic characters, sounds, and adventures to its youngest fans for the very first time

EAST AURORA, N.Y.--(BUSINESS WIRE)--Fisher-Price (NASDAQ: MAT) today unveiled Little People My Mario™, a brand-new toddler sized adventure that brings the characters, movements and excitement of Super Mario to the youngest fans. With familiar characters and action-packed play, the Little People My Mario line lets little ones explore, imagine, and play together in all-new ways. My Mario is a collection of products, games, and experiences inspired by Mario and his Mushroom Kingdom friends, designed for young children and their parents.

Designed especially for toddlers, Little People brings Super Mario to a new generation, inviting parents to share their own nostalgia and pass down the adventures from the Mushroom Kingdom through interactive, shared play. The full product line encourages storytelling, fine motor skills, and imaginative discovery. Little People My Mario products are available now at mass retailers and include:

• Fisher-Price® Little People® My Mario Mario’s Adventure Playset (SRP $53.99) - From collecting coins and dodging Chain Chomp to powering up for big-time play, toddlers can bring to life all the exciting action of Super Mario. This playset features lots of toddler-friendly activities inspired by the game, plus iconic music and sounds that activate as kids play their way around with Mario.
• Fisher-Price® Little People® My Mario Bowser’s Airship (SRP $26.99) - This push-along vehicle is packed with fun activities designed just right for preschoolers including a cannonball launcher, bat-at spinners, and a trapdoor pipe for drop-through play. As kids roll the vehicle along, Bowser’s Airship bobs up and down in a cool wave-like motion.
• Fisher-Price® Little People® My Mario figures, available in a 6-pack (SRP $21.59) and single-character assortment (SRP $4.49) featuring iconic characters from the franchise, including Mario, Luigi, Princess Peach, Toad, Yoshi, Bowser, and Fire Mario. All sized just right for small hands to grasp and move as kids imagine their own My Mario adventures.

“Super Mario has been loved by generations, just like Little People,” said Brian Fitzharris, Senior Vice President & General Manager, Fisher-Price. “Bringing these two worlds together lets parents share something they love from their childhood, while introducing toddlers to Mario through play designed just for them. It’s the best of both worlds!”

With a portfolio full of core and licensed products, Little People is the #1 toddler toy brand in the world, with more than 2 billion Little People figures sold and over 1 million playsets sold each year. The collaboration with Nintendo marks an exciting new chapter in that trusted legacy. For more information on the Fisher-Price Little People My Mario products, visit Mattel Shop.

About Mattel

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, and Barney®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.

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