Hovercraft Ventures Acquires Design and Creative Solutions Agency Visual Endeavors

Visual Endeavors, known for work on the recent residencies at The Sphere and in-house technical solutions including PixelCannon, joins recently-acquired companies Raw Cereal, Hovercraft and OMM

SANTA CRUZ, Calif. & BOCA RATON, Fla.--(BUSINESS WIRE)--Global experience and innovation venture platform Hovercraft Ventures announced today its acquisition of Visual Endeavors, the design and creative solutions agency involved in major projects including the Backstreet Boys and Zac Brown Band residencies at The Sphere, tours for Green Day, Deftones and Morgan Wallen, and more.

​​Visual Endeavors (VE), based in Santa Cruz, California, is an esteemed design and creative solutions agency renowned for its approach to blending the latest technologies with artistic visions. Led by Aron Altmark, VE specializes in harnessing technologies to deliver engaging and seamless immersive experiences across a variety of industries including live entertainment, corporate and brand activations, and immersive art installations.

Jeff Kaplan, CEO and founder of Hovercraft Ventures, said, “Aron Altmark has long been the secret ingredient for the biggest names in touring, masterfully blending complex technology with pure creative vision. Bringing Visual Endeavors into our roster adds a foundational layer of technical genius that allows Hovercraft Ventures to capture a greater share in the experiential ecosystem and will power the next generation of experiences from our entire platform.”

Aron Altmark, founder and executive director of Visual Endeavors, said, “We’ve built our reputation by partnering with the best in the business. Now, as part of Hovercraft Ventures, we have a true home that gives us the shared resources and collaborative engine to innovate experiences, at a scale we’ve always imagined, to our current and future clients.”

The agency brings a proprietary suite of offerings to the Hovercraft platform, most notably its in-house developed PixelCannon computing platform. PixelCannon unlocks rendering power in a rugged and economical package purpose-built for the entertainment industry, used as a media server, render node, and real-time visualization tool. VE also serves as the official North American Creative Solutions Provider for BlackTrax, holding one of the largest rental inventories of the real-time tracking technology in the U.S. The support from Hovercraft Ventures and its respective companies also allows an ability to scale efficiently and maximize visibility on Visual Endeavors’ technical solutions.

Visual Endeavors has a Santa Cruz studio that functions as a client collaboration center, research and design facility, and public-facing art installation. The studio space hosts a large inventory of technologies from various industry partners, allowing VE to develop solutions and experiment with new tools as well as hosting guest artists to use the space as their canvas.

Hovercraft Ventures is purpose-built with the intention of bringing together leading creative, production and technology companies across entertainment, retail, sports, and beyond. The platform allows its visionary companies to tap into shared access to capital, operational and marketing support, a best-in-class suite of capabilities, and top-tier cross-collaboration. The result: a unified home and creative infrastructure for world-class companies and talent, built for integration, collaboration, and innovation.

For more information, please visit HovercraftVentures.com.