360.Agency Announces Key Leadership Appointments to Lead AI-First Transformation

MONTREAL--(BUSINESS WIRE)--360.Agency announced two key leadership appointments today, marking an important milestone in the company’s evolution and positioning it for its next phase of growth.

Daniel Martin has been appointed Chief Executive Officer, and Colin Danielson has joined 360.Agency as Chief Revenue Officer.

With more than 25 years of experience in technology, digital platforms, and transformation, Daniel steps into the CEO role to lead an AI-first retooling of the company’s technology stack and operating model. His mandate is clear: simplify execution, strengthen data foundations, and ensure 360.Agency delivers measurable impact for dealers and OEM partners in a rapidly changing retail environment.

“This transition is about focus and execution,” said Daniel, CEO of 360.Agency. “We are retooling our platform and embedding AI where it creates real operational and commercial value for our partners.”

Colin brings over 20 years of experience bridging product innovation and revenue execution in automotive technology. As CRO, he will lead sales strategy and go-to-market execution, ensuring customer needs directly inform product priorities and market delivery.

“Technology only matters if it drives outcomes,” said Colin. “Our role is to align teams, sharpen execution, and help dealers and OEMs succeed as the market moves faster.”

In 2026, 360.Agency is focused on operational clarity, intelligent automation, and disciplined execution, reinforcing its position as a trusted technology partner for the automotive industry.

About 360.Agency

360.Agency is a Canadian automotive digital marketing and technology partner, certified across 30+ OEM programs, supporting dealers nationwide with a growing presence across Canada.