Edelman Financial Engines Selects Orion as its Wealthtech Partner to Personalize Advice at Scale

EFE unifies portfolio management, trading, data, reporting, and advisor engagement on Orion’s connected ecosystem

OMAHA, Neb.--(BUSINESS WIRE)--Orion today announced its collaboration with Edelman Financial Engines (EFE) to provide advisor technology and investment management solutions in support of EFE’s planning teams.

EFE, one of the nation’s largest independent wealth planning and workplace investment advisory firms, is leveraging Orion’s connected ecosystem to streamline operations, strengthen collaboration, and help planners spend more time where it matters most: with clients.

“This collaboration gives us an opportunity to better integrate our systems, strengthen the tools our planners rely on, and enhance the experience we deliver to our clients,” said Matt George, senior vice president and head of product at Edelman Financial Engines. “We’re fully onboarded to Orion’s platform and excited to accelerate our efforts in the year ahead.”

Natalie Wolfsen, CEO of Orion, added: “Edelman Financial Engines has long been a leader in delivering high-quality, human-centered financial planning at scale, and we’re proud to support the next phase of their journey. Our focus at Orion is to simplify complexity so advisors can stay centered on the people they serve. This collaboration reflects our shared commitment to personalization, better workflows, and meaningful client outcomes. We’re excited to work side by side with the EFE team to help them scale their impact.”

A Connected Platform to Power Wealth Management

Orion’s unified system can help power firms’ growth – supporting scalable integration, consistency, and efficiency. Orion’s comprehensive suite of capabilities includes:

• Portfolio management and trading to simplify rebalancing and execution while preserving household-level preferences and tax awareness.
• Real-time data sharing to give firms timely, actionable insights across systems within their preferred cloud environment.
• Advisor engagement and Orion Reporting Suite to centralize client data and communications, deliver clear, timely insights to enhance engagement and enable proactive, personalized service.

This unified experience is designed to streamline advisor workflows, increase productivity, and enhance client service.

About Orion

Orion is a premier provider of the tech-enabled fiduciary process that transforms the advisor client relationship by enabling financial advisors to Prospect, Plan, Invest, and Achieve within a single, connected, technology-driven experience. Combined, our brand entities, Orion Advisor Tech, Orion Portfolio Solutions, Brinker, Redtail Technology, and Orion OCIO create a complete offering that empowers firms to attract new clients seamlessly, connect goals more meaningfully to investment strategies and outcomes, and ultimately track progress toward each investor’s unique definition of financial success. Orion services $5.8 trillion in assets under administration and $133 billion of wealth management platform assets (as of December 31, 2025), supporting over 8 million technology accounts and thousands of independent advisory firms. Today, 17 out of the Top 20 Barron’s RIA firms¹ rely on Orion’s technology to power their businesses and win for investors. Learn more at Orion.com.

¹ Source: 2025 Top 100 RIA Firms, Barron's, 2025.

^{Wealth Management Platform Assets include assets managed on a discretionary and non-discretionary basis by Orion Portfolio Solutions, LLC ("OPS") and TownSquare Capital, LLC ("TSC") on their proprietary platforms, assets in proprietary and third-party models made available through the Orion Investment Portal, and assets in OPS's proprietary models managed on third-party platforms.}

^{Wealth management services provided by Orion Portfolio Solutions, LLC (“OPS”), a registered investment advisor. Orion OCIO services provided by TownSquare Capital, LLC (“TSC”), a registered investment advisors. OPS and TSC are affiliates and wholly owned subsidiaries of Orion Advisor Solutions, Inc.}

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