Leyenda 1925 Expands to California Bringing Additive-Free Luxury Tequila to the West Coast

Building on Momentum from its Debut in Massachusetts and Texas, the Heritage-Driven Tequila Brand Brings Refined Expressions to Select Areas within California

WILMINGTON, Mass.--(BUSINESS WIRE)--Leyenda 1925, the high-end, additive-free luxury tequila brand rooted in nearly a century of family tradition, today announced its official expansion into the California market. Following a highly successful debut in Massachusetts and Texas in the summer of 2025 where the brand resonated with consumers seeking authenticity, quality and craftsmanship, Leyenda 1925 continues to grow with purpose, bringing its handcrafted portfolio to one of the most emblematic markets in the United States.

California holds profound personal and cultural meaning for the founders of Leyenda 1925, Julio, Juan and Montse González, whose legacy is rooted in Los Altos de Jalisco. The state’s deep appreciation for cultural heritage, elevated taste and artisanal excellence, resonates deeply with the values that define Leyenda 1925. This next chapter is more than a market expansion, it’s an invitation to experience tequila with soul, story and a vision to elevate what tequila can represent.

“Distributing in California means sharing our culture with a market that truly values origin, legacy, and authenticity,” said Julio, Juan, & Montse González, Co-Founders of Leyenda 1925 Spirits. “It’s a place where family, tradition, and pride in our roots are still very much alive. After experiencing an extraordinary response during our launch, we’re excited to bring our brand to California, not just to offer an exceptional tequila, but to share a story that celebrates the identity that shapes us and the spirit that drives us to transcend.”

The California rollout includes availability across key regions such as Los Angeles, San Diego, Pasadena, Glendale, and surrounding communities. Leyenda 1925 is crafted as a tribute to generations of agave cultivation and artisanal tequila-making, offering a refined, luxury experience without additives. The debut California lineup includes the full Leyenda 1925 collection including:

• Leyenda 1925 Blanco – Clean, crystal-clear, and 100% additive-free, featuring soft citrus notes and a smooth finish ideal for sipping or refined cocktails.
• Leyenda 1925 Reposado – Aged eight months in white oak barrels, delivering a velvety texture with warm, balanced complexity.
• Leyenda 1925 Añejo – A rich, full-bodied sipping tequila aged 18 months, offering depth, elegance, and a sophisticated agave-forward profile.

Beyond the bottle, the brand remains committed to giving back by supporting an educational institution in Jalisco, Mexico that provides academic and personal development opportunities to young women from disadvantaged backgrounds. Montse González is personally involved with the organization, reflecting the brand’s belief that education is the most powerful path to elevating futures.

Leyenda 1925 continues to build momentum as California is now added to its growing footprint, along with plans for further state expansions throughout 2026. Each new market reflects the brand’s mission: to honor tradition, celebrate culture, and set a new standard for luxury, additive-free tequila in the U.S.

Leyenda 1925 is now available at select retailers, fine dining establishments, bars, and clubs throughout California, and online. For more information, visit www.1925tequila.com or follow on @1925tequila on Instagram.

About Leyenda 1925:

Leyenda 1925 is a luxury tequila brand rooted in nearly a century of tradition, craftsmanship, and family legacy. Originating in the heart of Los Altos de Jalisco, México, Leyenda 1925 pays homage to generations of agave farmers and tequila makers who have honored the land with deep respect and unwavering dedication. Founded by Julio, Juan, and Montse González, Leyenda 1925 was born from a shared vision to preserve their heritage and share it with the world. The brand is inspired by the pioneering spirit of their grandfather, whose profound connection to the agave fields and love for the culture of tequila sparked the dream of creating something truly meaningful, an enduring tribute to their ancestors and the traditions that shaped them. Every bottle of Leyenda 1925 reflects this generational commitment to authenticity, excellence, and craftsmanship. From the careful cultivation of agave to the refined production process, Leyenda 1925 represents a promise to honor the past while redefining the future of luxury tequila. For more information, please visit www.1925tequila.com. Imported by 1925 Spirits LLC, Wilmington, Mass., 40% alcohol by volume.