-

MediaCo’s EstrellaTV Announces the Launch of New Orlando Television Station, Expanding Presence in One of the Nation’s Fastest-Growing Hispanic Markets

NEW YORK--(BUSINESS WIRE)--MediaCo Holding Inc. (Nasdaq: MDIA) announced that EstrellaTV will launch television station WDYB-CD in Orlando, Florida, significantly strengthening the network’s footprint in one of the nation’s fastest-growing and most dynamic Hispanic markets. The station will officially launch as EstrellaTV on March 24, 2026.

For the past 17 years, Hearst Television’s WKCF 18.3 has served as a valued and trusted affiliate partner for EstrellaTV in Orlando. Throughout that time, Hearst has played an instrumental role in building the EstrellaTV brand in the market, delivering strong promotion, distribution, and long-term support for the network and its viewers.

“This market expansion represents a strategic investment in Orlando and reinforces our long-term commitment to serving Hispanic audiences with locally relevant, high-quality Spanish-language programming,” said Albert Rodriguez, CEO of MediaCo. “It allows us to deepen our connection to the community while creating new opportunities for viewers, advertisers, and partners.”

“This launch strengthens our ability to serve advertisers with greater scale and deeper local impact in one of the country’s most important Hispanic growth markets,” said Brian Fisher, Chief Revenue Officer of MediaCo.

WDYB-CD will further advance EstrellaTV’s strategy of expanding its footprint in high-growth Hispanic markets and reinforces the network’s long-term investment in local communities and culturally resonant content.

About MediaCo
MediaCo Holding Inc. (Nasdaq: MDIA) is a diverse-owned, multi-platform media company serving multicultural audiences nationwide. Its powerhouse brands—including HOT 97, WBLS, EstrellaTV, Estrella News, Que Buena Los Angeles, and the Don Cheto Radio Network—reach more than 20 million people each month across television, radio, digital, and streaming platforms. Learn more at https://mediaco.now.

Contacts

Media Contact: press@mediacoholding.com

Industry:

MediaCo Holding Inc.

NASDAQ:MDIA
Details
Headquarters: New York, New York
CEO: Albert Rodriguez
Employees: 330
Organization: PUB
Release Versions
English

Contacts

Media Contact: press@mediacoholding.com

More News From MediaCo Holding Inc.

EstrellaTV Delivers Five-Year Highs, Leads Broadcast in Growth

NEW YORK--(BUSINESS WIRE)--MediaCo (Nasdaq: MDIA) today announced that EstrellaTV has reached its strongest ratings performance in nearly five years and is the fastest-growing broadcast network this season across English and Spanish-language television. In a contracting marketplace, EstrellaTV is expanding. Prime Is Breaking Out +51% season-to-date growth in Mon–Sun P18–49 prime 40.9k P18–49 in February prime — highest since May 2022 +65% YoY growth in February 11 monthly YoY gains in the last...

Sigma Audio Networks Accelerates National Sales Leadership Expansion with Appointment of Jason Corelli as SVP, Integrated Audio Sales

NEW YORK--(BUSINESS WIRE)--Sigma Audio Networks, the multicultural audio network powered by MediaCo that is redefining how brands engage America’s growth audiences, today announced the appointment of Jason Corelli as Senior Vice President of Integrated Audio Sales, continuing the company’s rapid build-out of national sales leadership amid accelerating demand for scaled multicultural audio solutions. Corelli joins Sigma Audio Networks following senior leadership roles across major national audio...

Victor Hugo Guzman Joins MediaCo as Director of Local & National Sales Development to Accelerate Revenue Growth and Political Sales Strategy

NEW YORK--(BUSINESS WIRE)--MediaCo Holding Inc. (Nasdaq: MDIA), The Leading Diverse-Owned Media Company at the Center of Culture, today announced that Victor Hugo Guzman has joined the company as Director of Local & National Sales Development. Guzman joins MediaCo during a period of significant growth and expansion across its linear, streaming, audio, and digital platforms. In his new role, he will focus on driving revenue growth across local and national accounts while working closely with...
Back to Newsroom