Padilla Launches Engage to Change™ to Help Companies Build Change Resilience and Employee Engagement

New change readiness assessment and change communications approach support organizations through critical transformations.

MINNEAPOLIS--(BUSINESS WIRE)--Padilla, an integrated public relations and marketing firm, today announced the launch of a new offering to strengthen change resilience and employee engagement for brands and organizations. Padilla Engage to Change™, the latest offering from the firm’s Corporate Strategic Advisory group, is a change communications and employee engagement approach designed to provide organizations with a clear, actionable roadmap to navigate change, such as market shifts, new technologies and business processes like AI, mergers and acquisitions, and leadership transitions.

As pressures on businesses accelerate, often causing employee burnout and fatigue, organizations increasingly recognize that without employee buy-in, even the most well-designed strategies can fail.

“Change is constant, but that doesn’t mean leaders and their employees are always prepared to manage it,” said Dave Heinsch, senior vice president and leader of Padilla’s Corporate Strategic Advisory group. “Within disruption lies an opportunity for organizations to transform, and that’s where Engage to Change comes in. It helps leadership deal with otherwise unmitigated risk by building the cultural resilience, clarity and confidence needed to align teams and move forward.”

Engage to Change helps organizations turn uncertainty and hesitancy into growth with three phases:

1. Assess: Padilla evaluates the organization across seven key attributes and determines a change resilience profile and baseline level.
2. Plan: Leveraging insights from the assessment, Padilla creates a tailored change communications plan and provides recommendations for navigating the change.
3. Execute: Padilla implements the plan, providing tactical support, strategic guidance and measurement optimization.

“When organizations prioritize employees during transformation efforts, they can shift from resisting change to being champions for change,” said Brooke Worden, senior vice president and employee engagement lead, Padilla. “Engage to Change is focused on communication, activation and empowerment to ensure leaders and employees are well-equipped to thrive through any type of organizational change.”

About Padilla

Padilla is a full-service agency that transforms brands and organizations through strategically creative communications. Its Corporate Strategic Advisory group focuses on business-management communications disciplines vital to corporate leadership teams: financial and capital markets communications, crisis and critical issues management, change-management communications, community and social engagement, and communications coaching. The firm’s work across a range of industry sectors is consistently recognized by the PRWeek Awards, PRovoke IN2 SABRE Awards and PRSA Anvil Awards, among others. Padilla operates in seven cities in the U.S. through its family of brands, which includes SHIFT (performance communications), FoodMinds (food and nutrition affairs) and Joe Smith (brand strategy). As an AVENIR GLOBAL company and a founding member of the Worldcom Public Relations Group, the agency provides services to clients through 115 offices worldwide. Transform with purpose at PadillaCo.com.