Long-Term Care Provider Reduces Time-to-Hire by 66%, Drives $2.2 Million in New Revenue with UKG Rapid Hire

Key Points:

• NHS Management reduced time-to-hire by 10 days and time-to-interview from 3.5 days to minutes, accelerating access to qualified talent and improving care delivery
• Tripled apply-to-hire conversion rates and saw candidate experience ratings soar above 90% thanks to automation and a more human, responsive process
• Generated $2.2 million in new annual revenue by filling staffing gaps faster and empowering hiring managers to focus on resident care instead of paperwork

LOWELL, Mass.--(BUSINESS WIRE)--UKG, a leading global AI platform unifying HR, pay, and workforce management, announced that NHS Management, the consulting arm of Northport Health Systems supporting skilled nursing and rehab facilities across Alabama, Arkansas, and Florida, has achieved dramatic time and cost savings — and generated millions in additional revenue — using UKG^® Rapid Hire, an AI-powered, mobile-first solution on the UKG Workforce Operating Platform designed to streamline high-volume frontline hiring.

By implementing the UKG Rapid Hire solution, NHS has reduced time-to-hire from 15 days to just five and time-to-interview from three-and-a-half days to only five minutes, dramatically accelerating access to qualified talent and improving care delivery. This speed and efficiency in hiring has allowed NHS to fill staffing gaps faster and reopen facility wings previously closed due to shortages, generating $2.2 million in new annual revenue.

“The efficiency of UKG Rapid Hire means we secure top candidates before they accept offers elsewhere,” said Mike Dickinson, Director of Recruiting at NHS Management. “It’s the most significant improvement I’ve seen in my recruiting career, and our team can focus on people, not paperwork, and deliver better care as a result.”

Before adopting UKG Rapid Hire, NHS relied on manual job postings and paper applications. With hundreds of positions to fill across multiple U.S. states, hiring managers were overwhelmed by reviewing applications and scheduling interviews. This highly manual approach made it difficult to compete for talent, especially during the pandemic when demand for skilled healthcare workers surged.

Recognizing the need to modernize, NHS piloted UKG Rapid Hire in January 2022 and quickly expanded it to all facilities by April after seeing immediate improvements. The solution introduced a fully digital, automated workflow purpose-built for large, distributed frontline teams. Key features include AI-powered candidate sourcing, automated interview scheduling, and seamless integration with NHS’s UKG solution, enabling smooth data flow from recruiting to onboarding to payroll.

Candidate quality has also improved significantly with refined screening questions that target credentials for critical roles such as wound care nurses, charge nurses, and minimum data set (MDS) nurses — who are responsible for assessing, monitoring, and documenting patient health. UKG Rapid Hire’s AI-driven chatbot and customizable screening have streamlined this process while maintaining a personal touch, blending technology and human engagement to enhance both hiring quality and candidate satisfaction.

“Recruiting is now seen as a revenue driver, not just a cost center,” said Dickinson. “Now, we know exactly who is coming to interview, and we’re able to nurture applicants and use innovative tools to source talent. Rapid Hire has upskilled our recruiters, letting them focus on engaging candidates and supporting residents, rather than just administrative tasks.”

The impact has been significant. In addition to faster hiring and revenue gains, NHS nearly tripled apply-to-hire conversion rates from 7% to 20% and achieved candidate experience ratings above 90%. Faster response times and smarter screening move more qualified candidates through the hiring process, while automation combined with human follow-up has reduced “ghosting,” improved show rates, and made candidates excited to accept an offer and begin their new job.

This success is reinforced by a strong partnership with UKG, whose hands-on support ensures hiring operations run smoothly and adapt quickly to changing needs.

“Anytime we need to adjust screening questions or resolve an issue, the Rapid Hire team is responsive and quick. It’s the best support I’ve worked with,” Dickinson said.

“Frontline organizations need to move at the speed of their business, as every open role directly impacts service, safety, productivity, and growth,” said Amy Brar, Vice President of Product Management at UKG. “With UKG Rapid Hire, teams gain the agility, intelligence, and automation to compete for top talent in real time, all while making the candidate experience personal and meaningful. NHS Management is a standout example of how smarter, faster hiring can drive real business results and empower people to thrive.”

Supporting Resources

• About NHS Management.
• Learn how UKG Rapid Hire helped a national foodservice supplier accelerate hiring efficiency and save nearly $2 million.
• Follow UKG on Facebook, Instagram, LinkedIn, and YouTube.

About UKG

UKG is a leading global AI platform for HR, pay, and workforce management. Unifying award-winning solutions with the world’s largest collection of workforce data and people-first AI, UKG delivers unrivaled insights into today’s workforce, helping organizations in every industry turn data into decisions that elevate productivity, culture, and the customer experience. Trusted by more than 80,000 organizations across 150 countries, tens of millions of employees — from small businesses to global enterprises — use UKG every day. To learn more, visit ukg.com.

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