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BONDS Flying Roos Kick off New SailGP Season With Briefing From Co-Owners Hugh Jackman and Ryan Reynolds

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SYDNEY--(BUSINESS WIRE)--To mark the start of SailGP’s sixth season, commencing in Perth this weekend, BONDS is unveiling a new video featuring BONDS Flying Roos co-owners Hugh Jackman and Ryan Reynolds rallying Driver Tom Slingsby and his world-class crew with a team “briefing” to kick off the championship.

Created by Maximum Effort, the humorous video (LINK) celebrates the cheeky personality of the BONDS brand and the elite skill of the team. The video highlights the co-owners, athletes, and brand, while a subtle nod to the speed, precision, and intensity of SailGP is woven throughout - setting the tone for another adrenaline-fuelled season.

The release marks the next chapter in BONDS’ expanding relationship with the BONDS Flying Roos and their co-owners, following a series of high-profile moments that have captured global attention and introduced new audiences to SailGP and Australia’s most successful team in the league. BONDS serves as both Official Title Partner and Official Underwear Partner, bringing more than a century of Aussie heritage - and signature comfort - to the BONDS Flying Roos.

Tom Slingsby, Driver and CEO of the BONDS Flying Roos added, “BONDS, Hugh and Ryan bring a great energy to the team. It’s fun, it’s fast-moving and it matches the way we like to go racing – competitive, focused and not taking ourselves too seriously.”

BONDS Head Of Marketing Kedda Ghazarian says, “We’re super excited about another epic season with the BONDS Flying Roos. With Hugh & Ryan at the helm, this gives fans a sneak peek into what goes on in the 'briefing room' – and our secret weapon, comfy undies.”

W: bonds.com.au | IG: @bondsaus

ABOUT SAILGP // The most exciting racing on water, the Rolex SailGP Championship is a global championship with national teams battling it out in identical high-tech, high-speed 50-foot foiling catamarans at iconic venues around the world. Racing faster than the wind at speeds exceeding 100 km/h // 60mph, the Rolex SailGP Championship is driven by the sport’s top athletes, with national pride, personal glory, and bonus prize money of US$12.8 million at stake. Powered by nature - wind, sea and sun - driven by purpose, SailGP races for a better future. Visit SailGP.com to find out more.

ABOUT BONDS // BONDS has been keeping Aussie boobs, bums and bits covered and comfy for over 100 years. From lucky undies on the sports field, to a hundred summers in the humble BONDS Chesty tank – it’s a lifetime of Aussies wearing BONDS, the common ground we all share. BONDS, made for down under. Visit www.bondsaustralia.com or www.bonds.com.au to find out more.

ASSETS //

Contacts

MEDIA CONTACTS //
For Maximum Effort: Molly Alves, Chief Communications Officer, Maximum Effort | mollya@maximumeffort.com

For the BONDS Flying Roos SailGP Team: Olivia Hogan, Director, Australia SailGP Team | +614 4895 3992 | ohogan@sailgpaus.com

For BONDS Australia: Jade Yee – jyee@arcfactory.com.au +61 4683 37045

Industry:

BONDS Flying Roos

Release Versions
English

Contacts

MEDIA CONTACTS //
For Maximum Effort: Molly Alves, Chief Communications Officer, Maximum Effort | mollya@maximumeffort.com

For the BONDS Flying Roos SailGP Team: Olivia Hogan, Director, Australia SailGP Team | +614 4895 3992 | ohogan@sailgpaus.com

For BONDS Australia: Jade Yee – jyee@arcfactory.com.au +61 4683 37045

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