Victory+ Shatters Records with 2.1 Million Viewers During UIL Texas High School Football Championships; Announces $100,000 "Victory Formation" Winners

By eliminating paywalls and expanding global access, Victory+ transforms historic fan engagement into a massive win for education with $100,000 in school funding.

DALLAS--(BUSINESS WIRE)--Texas high school football fans have officially ushered in a new era of sports media. Victory+ announced that its free streaming platform drew an explosive 2.1 million viewers across the 12 University Interscholastic League State Championship games, proving that when barriers to access are removed, community engagement reaches historic heights.

The week was headlined by the Duncanville vs. Galena Park North Shore matchup, which delivered a staggering peak audience of 207,320 viewers. This milestone ranks the game among the most-watched high school football events ever distributed via streaming. The global reach of the platform was on full display, with viewership stretching far beyond Texas borders to fans in countries as distant as Spain and Vietnam.

This massive viewership served as the backdrop for the conclusion of the "Victory Formation" contest, an initiative that turned community loyalty into funding. Today, Victory+ is proud to award $100,000 in prize money to the four schools that rallied their communities to accumulate the most watch time throughout the contest run.

The Winners Table

Rank	School Name	Prize Amount
1st Place	Longview High School	$50,000
2nd Place	Carthage High School	$25,000
3rd Place	Southlake Carroll	$15,000
4th Place	DeSoto High School	$10,000

“On behalf of our entire community, Longview ISD is incredibly grateful to Victory+ for this $50,000 contribution to our school’s future,” said Johnny O. Hamilton II, Assistant Athletic Director, Longview ISD. “Beyond the prize money, this opportunity represents what’s possible when a community believes in its students. What Victory+ has done for our families this season has been transformative. By providing free access to every fan, they ensured no one was left out of our playoff journey. This win reflects the pride of a community that rallied around its students and the heart and commitment we share for our student-athletes.”

"I’ve seen the power of Texas High School football my entire life, but seeing these viewership numbers in black and white is a defining moment for Victory+,” said Jason Walsh, COO, Victory+. “We made a promise to provide free access to the fans who make this sport legendary, and in return, they showed up in unbelievable numbers. This week was a testament to the power of community and a clear signal that the future of sports media is free, accessible, and fan-first."

The UIL Championship week demonstrates the impact of access: when fans can watch from anywhere, the benefits extend across the entire community. From the student-athletes in Texas receiving global visibility to the schools securing critical funding for their futures, Victory+ is redefining what a broadcast can achieve. As the service expands its footprint with the NWSL and LOVB this year, it carries forward this core commitment: making media more inclusive, making fandom more rewarding, and ensuring that the next generation of sports is accessible to all, free of charge.

ABOUT APMC

A Parent Media Co. Inc. (APMC) is the global technology firm behind the world’s most trusted streaming platforms, including Kidoodle.TV® and the fan-first sports service, Victory+™. Built on a foundation of safety, access, and equity, APMC connects millions of viewers to premium content without the barrier of paywalls. Through its "Safe Streaming™" mandate and groundbreaking Safe Exchange™ ad-tech, APMC provides brands with meaningful access to household audiences in a 100% human-vetted environment. From children’s education to professional sports, APMC is a purpose-driven organization dedicated to making media free, inclusive, and impactful for communities everywhere.

ABOUT Victory+

Victory+ is a free, sports streaming platform that puts fans first, giving them direct access to the teams and leagues they love. It features regional broadcasts of teams including the Dallas Stars, Anaheim Ducks, and Texas Rangers, along with national coverage of highly popular leagues such as the WHL, LOVB and NWSL. Victory+ is also the home to a library of on-demand, premium sports-based, outdoors, and extreme sports content.

Learn more at www.victoryplus.com and www.aparentmedia.com