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JetBlue Unveils “Wicked Blue,” a Boston-Inspired Livery Celebrating Two Decades as the City’s Favorite Airline

A fresh design for Boston, the livery underscores JetBlue’s dedication to the city with more routes and a new Logan lounge on the horizon.

BOSTON--(BUSINESS WIRE)--JetBlue (Nasdaq: JBLU) today celebrated Wicked Blue, the airline’s newest specially painted aircraft, featuring a Boston-themed livery as a tribute to the city that JetBlue has proudly served for more than 20 years.

“Wicked Blue embodies our pride in the Boston community, crewmembers and customers who have helped build JetBlue into the airline we are today,” said Marty St. George, president, JetBlue. “Boston is one of our most important markets with a huge loyalty base, and it’s a key driver of our JetForward strategy to offer the best East Coast leisure network. We wanted to say thank you to Bostonians who’ve supported us for over 20 years, and what’s more fitting than sending our pride for Boston flying all over our network?”

Named after the New England slang for “extremely,” Wicked Blue is a nod to JetBlue’s Boston roots. The newly painted Airbus A320’s tail features a postcard-style stamp with the date of JetBlue’s first-ever revenue flight from Boston. Spanning its blue fuselage is a bold “BOSTON” postcard design with fun, city-inspired illustrations tucked into every letter:

  • An ode to Boston’s iconic transportation system
  • The Paul Revere statue in the North End
  • The Zakim Bridge, anchoring the skyline
  • A classic Boston lobster
  • The Massachusetts State House and its golden dome
  • The National Grid tank along the Dorchester waterfront, featuring the iconic “Rainbow Swash” mural

Boston’s Biggest Airline
JetBlue launched service at Boston Logan International Airport (BOS) in 2004 and today remains the city’s leading leisure airline with more mainline seats and flights from Boston than any other carrier. JetBlue takes customers from Boston to their favorite warm-weather destinations with the most flights to California, Florida and the Caribbean.

Service out of Logan continues to expand with the most transatlantic service of JetBlue’s focus cities, including newly announced nonstop service to Barcelona beginning April 16, 2026, and Milan beginning May 11, 2026. JetBlue is also deepening its local service with new routes from Boston to Daytona Beach and Vero Beach this month.

Boston is home to many of JetBlue’s TrueBlue Mosaic™ members, which is why the airline’s second BlueHouse™ lounge location will open at Logan Airport in 2026. BlueHouse in Logan’s Terminal C will give Boston customers a warm, homey retreat to work, relax or enjoy locally inspired food and drinks before takeoff.

Wicked Blue (N537JT) joins JetBlue’s growing family of Boston-related aircraft, including special liveries honoring its official sponsorship of the Bruins, Celtics and Red Sox, and long-standing partnership with Dunkin’. Together, they celebrate every corner of a city central to JetBlue’s identity. For more information about JetBlue’s special liveries, visit jetblue.com/flying-with-us/our-planes/special-liveries.

About JetBlue
JetBlue is New York's Hometown Airline®, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando, and San Juan. JetBlue carries customers to more than 100 destinations throughout the United States, Latin America, the Caribbean, Canada and Europe. For more information and the best fares, visit jetblue.com.

Contacts

JetBlue Corporate Communications
Tel: +1.718.709.3089
corpcomm@jetblue.com

JetBlue

NASDAQ:JBLU

Release Versions

Contacts

JetBlue Corporate Communications
Tel: +1.718.709.3089
corpcomm@jetblue.com

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