Jack in the Box Kicks Off Its 75th Anniversary with a Year of Throwbacks, Collectibles, and Fan-Favorite Flavors

The Iconic Chicken Supreme Returns as the First of Many Nostalgic Comebacks in 2026

SAN DIEGO--(BUSINESS WIRE)--Jack in the Box (NASDAQ: JACK) is officially kicking off its 75th anniversary, launching a year-long celebration packed with throwback menu items, exclusive collectibles, craveable deals, and surprises designed to thank the fans who’ve been riding with Jack since 1951.

For 75 years, Jack in the Box has done fast food differently; pioneering the drive-thru, serving burgers and tacos side by side, and building a cult following fueled by bold flavors and even bolder ideas. Now, Jack in the Box is celebrating the milestone the best way he knows how: by bringing back fan favorites, limited edition collectables, and giving the Jack Pack plenty to look forward to all year long.

“This anniversary is all about celebrating the fans who’ve made Jack in the Box what it is today,” said Ryan Ostrom, Chief Customer and Digital Officer at Jack in the Box. “For 75 years, we’ve delivered craveable experiences that are anything but ordinary and our fans have loved us for it. They’re the heart of everything we do, and this year we’re giving it back to them bigger than ever, with the return of cult-favorite items, exclusive Jack Pack rewards, and plenty of unexpected moments that are unapologetically Jack.”

The Chicken Supreme Is Back And It’s Just the Beginning

Leading the 75th anniversary celebration is the return of one of the most-requested items in Jack in the Box history: the Chicken Supreme. First introduced in 1980 and retired in 2004, the cult-favorite sandwich is officially back and ready to reclaim its throne as the first of several nostalgic menu returns planned throughout the year. The Chicken Supreme is available in three crave-worthy options:

• Chicken Supreme Combo featuring the Chicken Supreme, small fries, and a small drink
• Double Chicken Supreme Combo featuring a double-stacked Chicken Supreme, small fries and a drink
• Double Chicken Supreme Munchie Meal featuring a double-stacked Chicken Supreme, two tacos, medium curly fries, a drink — plus a limited-edition Jack in the Box bag charm

Meet the Jibbi: Jack’s Limited-Edition Collectible Bag Charms

Debuting alongside the Chicken Supreme are Jibbis, Jack in the Box’s new lineup of limited-edition collectible bag charms. Packed inside every Chicken Supreme Munchie Meal, Jibbis are made to be clipped, collected, and shown off — because one charm is never enough. There are four Jibbis to collect, including Spicy, Saucey, Icy, and the ultra-rare “The Boss.” Whether you score one or chase them all, these mini icons are for a limited time only.

Kicking Off 75 Years the Jack Way: 2 Tacos for $0.75

There’s no better way to celebrate 75 years of Jack in the Box than with the item that’s defined us for decades: tacos. As a burger brand famously known for tacos, Jack is kicking off its anniversary with a nod to one of its most iconic menu items. On January 6, new and existing Jack Pack members can score 2 Tacos for $0.75, available exclusively through the Jack app for one day only.*

To keep the celebration going, Jack will roll out 75 Days of Trivia throughout the year, serving up in-app trivia questions tied to key dates and fan-favorite moments. Guests who answer correctly will unlock same-day offers, giving fans even more reasons to check in, play along, and come back for more.

What’s Coming Next

The return of the Chicken Supreme, the debut of Jibbis, and the first anniversary deal are only the opening moments of Jack in the Box’s 75th celebration. Throughout 2026, fans can expect additional throwback menu items, limited-edition merch and collectibles, exclusive Jack Pack offers, nostalgic nods to Jack’s iconic past, and bold new surprises that prove one thing:

After 75 years, Jack in the Box is still breaking the rules — and the party is just getting started.

*This offer is valid one time per member on January 6 and cannot be combined with other offers or rewards.

About Jack in the Box Inc.

Jack in the Box Inc. (NASDAQ: JACK), founded and headquartered in San Diego, California, is a restaurant company that operates and franchises Jack in the Box®, one of the nation's largest hamburger chains with approximately 2,135 restaurants across 21 states, and Del Taco®, the second largest Mexican-American QSR chain by units in the U.S. with approximately 575 restaurants across 18 states. For more information on both brands, including franchising opportunities, visit www.jackinthebox.com and www.deltaco.com.

Category: Corporate