MediaCo Holding Inc.’s EstrellaTV Delivers Record-Setting Prime-Time Performance with Liga MX Finals Coverage

NEW YORK--(BUSINESS WIRE)--MediaCo Holding Inc. (Nasdaq: MDIA), today announced a standout prime-time performance for EstrellaTV, driven by coverage of the first leg of the Liga MX Finals between Tigres and Toluca. The highly anticipated matchup delivered EstrellaTV’s largest P2+ prime-time audience of 2025, averaging 185.4 thousand viewers, as Tigres claimed a 1–0 win in the opening match of the championship series.

Among both P18-49 and P25-54, EstrellaTV posted its second-highest Thursday prime of the year, outperforming UniMás across both demographics. The broadcast also marked a network milestone, delivering EstrellaTV’s highest Liga MX audience ever among P18–49 at 118.6 thousand viewers, surpassing Fox Deportes (102.9k) and Universo (35.0k). The match also aired on Telemundo (364.0k P18–49), reflecting the strong, multi-network demand for Liga MX Finals coverage.

The championship series concluded on December 14, with Toluca securing its second consecutive Liga MX title following a dramatic 9–8 penalty shootout after a 2–2 aggregate draw. EstrellaTV holds home-game broadcast rights for both the men’s and women’s Tigres teams. Last month, Tigres Femenil captured its own championship, defeating Club América 4–3 on aggregate in the two-leg final.

“Liga MX continues to be one of the most powerful drivers of audience engagement in Spanish-language television,” said Rene Santaella, Chief Operating Officer, MediaCo Holding Inc. “This performance reflects the growing momentum of EstrellaTV and our continued focus on delivering premium live sports that resonate with our viewers.”

“These results also reinforce the value EstrellaTV delivers to advertisers,” added Brian Fisher, Chief Revenue Officer, MediaCo Holding Inc. “Strong, consistent audiences around tentpole events like the Liga MX Finals create meaningful opportunities for brands to connect with highly engaged fans at scale.”

The results further solidify EstrellaTV as a key destination for Spanish-language sports audiences and reflect MediaCo Holding Inc.’s continued investment in premium, live content.

Source: Nielsen National TV View (NNTV) Program Report; Updated Big Data Plus Panel, TV with Digital; Live+Same Day. Mon–Sun 7p–11p (Span); Strict Daypart; Jan 2025–Present (12/30/24–12/11/25); AA (000s).

About MediaCo Holding Inc.

MediaCo Holding Inc. is a leading media and entertainment company serving diverse audiences across broadcast, audio, and digital platforms. MediaCo owns and operates EstrellaTV, one of the nation’s fastest-growing Spanish-language networks, delivering compelling news, entertainment, sports, and cultural programming to millions of viewers.