Toshiba Brings Innovative New Mobile Solutions to Retailers like Away

Toshiba’s new TCx® M7 and TCx® M11 mobile solutions empower retailers with advanced and connected technology to enhance customer and associate experiences across all touchpoints.

RESEARCH TRIANGLE PARK, N.C.--(BUSINESS WIRE)--Toshiba Global Commerce Solutions announces its new TCx® M7 to join the TCx® M11 as part of its dynamic mobile innovation line, as mobile-first strategies become essential for retailers facing rising consumer expectations for speed, convenience, and more personalized services. Mobile technology like the TCx® M7 empowers associates to serve customers anywhere, streamlines operations with real-time data, and creates a seamless bridge between digital and in-store experiences. By embracing next-generation mobile devices, retailers across segments can modernize their operations to unlock new levels of efficiency, accuracy, and customer satisfaction.

At the award-winning travel and lifestyle brand, Away, implementing Toshiba's mobile devices transformed how associates engage with customers and manage operations. “At Away, our customers are at the center of everything we do, and that means delivering seamless, intuitive experiences wherever they choose to shop,” said Mohan Itwaru, Senior Director of Direct to Consumer Technology at Away. “Toshiba’s TCx® M7 and TCx® M11 empower our teams with the speed, mobility, and real-time personalization today’s customers expect, transforming any sales floor into a fully capable checkout and service destination. These solutions keep us agile in-store and event-ready with built-in scanning, tap-to-pay, and simple device management.”

The TCx® M7 mobile solution has:

• Features for easy associate use: Lightweight, ergonomic design with a large 6.5" display for clear navigation, plus field-swappable battery and quick charging for multi-shift performance.
• All-in-one functionality: Tap-to-pay (NFC) SoftPOS Payments enabled, RFID grip handle, forward-facing and rear cameras, and 2D scanner streamlines checkout, inventory, and task management.
• Durability and flexibility for retail: Drop-tested construction for demanding environments with Rugged IP68 design, Android platform with GMS certification for secure app access, and a broad accessory ecosystem for indoor and outdoor use.

“We are proud to support Away’s mobile-first vision. Together, we are enabling faster, more accurate service with built-in scanning and tap-to-pay features, all on a familiar handheld device that helps associates work smarter and deliver those quality customer experiences. The TCx® M7 and TCx® M11 bring benefits to retailers and customers by speeding up service and reducing common checkout pain points all on a single and secure device,” said Robert Parsons, VP Product Portfolio at Toshiba Global Commerce Solutions.

Mobile-first technology is becoming a foundational element for retailers seeking to stay agile, deliver exceptional experiences, and compete effectively in today’s fast-evolving market. As mobile continues to redefine retail, adopting a mobile-first strategy is a critical driver of operational efficiency and customer satisfaction. The launch of the new TCx® M7 and the TCx® M11 reinforces Toshiba’s dedication to providing a flexible, connected, and future-ready store.

NRF 2026: Retail’s Big Show Experiences

• Toshiba will showcase mobile-first innovations in Booth #3623 from Jan. 11 –13 at NRF 2026, where attendees can experience the new TCx® M7 and TCx® M11 devices firsthand alongside Toshiba’s entire ecosystem of software, hardware, and services. Visitors can experience live demos and connect with industry experts on the trends reshaping retail from AI innovations and loss prevention to next-generation self-checkout, personalization, and frictionless experiences.

About Toshiba Global Commerce Solutions:

Toshiba Global Commerce Solutions empowers retail to thrive and prosper through a dynamic ecosystem of smarter, more agile solutions and services that enable retailers to resiliently evolve with generations of consumers and adapt to market conditions. Supported by a global organization of devoted employees and partners, retailers gain more visibility and control over operations while enjoying the flexibility to build, scale, and transform retail experiences that anticipate and fulfill consumers’ ever-changing needs.

Visit commerce.toshiba.com and engage with us on:
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Toshiba Global Commerce Solutions is a wholly owned subsidiary of Toshiba Tec Corporation, which is traded on the Tokyo Stock Exchange.