Clari and Salesloft Complete Merger and Appoint Steve Cox as CEO to Build the First Predictive Revenue System

News summary

• Blockbuster category move creates the most comprehensive Revenue AI dataset relied upon by thousands of global customers to power trillions in predictable revenue.
• Doubles R&D investment to accelerate AI innovation and build the first Predictive Revenue System.
• New product innovations including new AI agents and Revenue Cadences demonstrate momentum unifying data, workflows, and sales engagement.
• Names Steve Cox CEO to steer the company through its next phase of global growth and to further deepen the company's commitment to customer success.

SUNNYVALE, Calif. & ATLANTA--(BUSINESS WIRE)--In a category-defining move, Clari and Salesloft have merged to form the Revenue AI powerhouse and have announced the appointment of Steve Cox as Chief Executive Officer of the combined organization.

Cox is a distinguished executive with over 25 years of SaaS leadership, bringing deep expertise in business scaling and M&A-driven transformations. His proven ability to transform companies into robust, customer-centric organizations makes him the ideal leader to scale the business and drive customer value. Cox most recently served as CEO of Employ and earlier held executive roles at Community Brands, Vertafore, Chess, and TSG.

“I’m excited to join Clari + Salesloft at this pivotal moment. By bringing together two category leaders, we’ll transform how companies run revenue in the AI era,” said Steve Cox, Chief Executive Officer, Clari + Salesloft. “Together, we’ll be accelerating AI innovation for our customers — doubling our R&D investment to build the Predictive Revenue System and create a revenue flywheel that drives productivity and growth.”

Ending the Revenue Void

Revenue is the #1 most important business process. Yet, revenue leaders are forced to make billion-dollar bets with fragmented data. 67% of revenue leaders don’t trust the data that AI relies on. Legacy CRMs and fragmented data are primarily backward-looking, leaving revenue teams operating in the dark. The result is missed targets, revenue risk, and boardroom pressure that today’s disconnected AI tools can’t solve. Clari and Salesloft are uniting to end this Revenue Void by building the first Predictive Revenue System — where every human, signal, and AI workflow is orchestrated to drive predictable growth.

The Foundation for the Predictive Revenue System

Today, Clari + Salesloft delivers the industry’s most comprehensive Revenue AI dataset, ingesting more than 10 billion revenue interactions and 1 trillion data signals. The Clari + Salesloft merger provides a deeper level of Revenue Context^TM — the foundation required to train and enrich LLM models and AI agents, ensuring data, suggestions, and actions can be trusted. This enables end-to-end full funnel coverage, with AI agents monitoring every deal at every stage across all revenue motions.

This end-to-end AI strategy is the company’s foundation for a Predictive Revenue System. Clari and Salesloft create a unique value proposition for the market that directly addresses today’s biggest revenue challenges:

• See and act on every revenue signal — Get the full picture across every account and deal to uncover risks and opportunities faster.
• Guide every team with AI — Align your revenue team around the right priorities and actions to replicate success and accelerate growth.
• Turn your forecast into a growth engine — Transform your forecast into a real-time guide that drives execution and ensures revenue predictability.

Doubles R&D Investment to Accelerate AI Innovation

Clari and Salesloft are doubling their R&D investment to deliver the most advanced Revenue AI solution on the market. This commitment accelerates innovation cycles, drives deeper AI breakthroughs, and delivers more value to customers worldwide.

Gartner^® predicts that “through 2030, agent-to-agent business models will drive a 5x increase in revenue over human-only business models.”¹ The combined company is uniquely positioned to capitalize on this shift with its time-aware model of revenue performance — providing full-funnel, multidimensional visibility across reps, regions, segments, product lines, and motions. With this foundation, both humans and AI will gain the context to replay, interpret, and optimize every revenue moment.

New AI Innovations Signal the Future

Clari and Salesloft have delivered a series of innovations foundational to building the Predictive Revenue System. Salesloft powers the top of the funnel with new AI capabilities such as the Account Research Agent, Person Research Agent, and Ask Salesloft Agent, helping teams create and accelerate new pipeline. Clari extends that momentum through conversion and close, introducing new innovations such as Revenue Cadences, an AI Action Hub for Revenue Strategy, and several powerful new AI agent capabilities that automate deal health monitoring across the entire pipeline, enable proactive risk management, and detect pattern-based risks and opportunities.

Together, Clari and Salesloft connect the full revenue lifecycle from pipeline creation to close, powered by shared data, unified AI, and one system of action.

Additional Resources

• See how the Predictive Revenue System captures every human and machine interaction across the go-to-market motion — in real time.
• Read more about the vision for Clari + Salesloft and why it marks an exciting new chapter for customers, partners, and the industry.

About Clari + Salesloft

Together, Clari and Salesloft create a category-transforming AI company for revenue, building the foundation for a Predictive Revenue System — a system that guides revenue teams to accelerate growth. The company combines the broadest dataset, capturing both structured and unstructured signals. End-to-end revenue orchestration capabilities unlock new levels of AI-driven productivity and predictability. More than 5,000 of the world’s most successful companies — including Adobe, IBM, 3M, and Zoom — trust Clari and Salesloft to drive predictable revenue growth.

Learn more: https://www.salesloft.com/clari-salesloft-merger

Citations

1. Gartner, “Turn AI Agents Into Revenue-Generating Experts,” Daryl Plummer, September 4, 2025 (Accessible to Gartner clients only). GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.