Transflo Strengthens Leadership Team with Appointment of Fleet Tech Veteran Belinda Rueffer as SVP of Marketing

TAMPA, Fla.--(BUSINESS WIRE)--Transflo today announced the appointment of Belinda Rueffer as Senior Vice President of Marketing.

Rueffer is a full-stack B2B SaaS marketing executive with more than 25 years of experience building high-performing marketing engines that drive growth, elevate brand presence, and advance go-to-market strategy. She has led marketing organizations from early-stage startups to $200 million+ in annual recurring revenue and beyond, delivering both revenue acceleration and strategic brand leadership in fast-moving, product-led environments.

“Belinda strikes the perfect balance between revenue impact and compelling corporate storytelling,” said Bill Vitti, President at Transflo. “She’s known for her collaborative, hands-on leadership style and her ability to tie marketing performance directly to pipeline, revenue, and customer value. Her deep experience across fleet tech, logistics, and connected-vehicle SaaS aligns perfectly with Transflo’s mission and the next phase of our ‘cab-to-cash’ platform evolution.”

Most recently, Rueffer served as Vice President of Marketing at Fleetio, where she led marketing through significant Series C and D funding rounds and its milestone achievement of unicorn status at a $1.5 billion valuation. Prior to Fleetio, she held senior marketing roles at several leading transportation technology organizations including Omnitracs (Solera), Spireon (Solera), and GPS Insight. Her expertise spans demand creation, product marketing, brand strategy, corporate communications, and corporate storytelling.

“I’m thrilled to join the Transflo family,” said Rueffer. “When I entered the transportation industry over a decade ago, I knew I’d found my passion. I’m excited to contribute to Transflo’s rich culture and help bring its groundbreaking new solutions for carriers, brokers, shippers, and factors to market.”

Rueffer resides in Dallas and holds both an MBA and a BA in Communication from the University of Texas at Arlington, as well as Pragmatic Marketing certification.

About Transflo

Transflo is the trusted leader in mobile, telematics, and supply chain automation solutions for the transportation industry in North America. Transflo’s cloud-based technologies deliver real-time communications to carriers, brokers, factors, shippers, and commercial vehicle drivers, and digitize 800 million shipping documents annually. With over $115 billion in annual freight bills processed and 3.2 million downloads of the Mobile+ app, Transflo is the driving force behind a more connected, efficient, and data-driven supply chain.