-

AWS Simplifies Model Customization to Help Customers Build Faster, More Efficient AI Agents

Amazon Bedrock and Amazon SageMaker AI put advanced model customization into the hands of any developer, while reducing costs and improving performance

LAS VEGAS--(BUSINESS WIRE)--At AWS re:Invent, Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), today announced new Amazon Bedrock and Amazon SageMaker AI capabilities: Reinforcement Fine Tuning (RFT) in Amazon Bedrock and serverless model customization in Amazon SageMaker AI with reinforcement learning.

Key takeaways

  • New Amazon Bedrock and Amazon SageMaker AI capabilities give customers access to advanced techniques for model customization.
  • Reinforcement Fine Tuning in Amazon Bedrock makes it easier to tailor models to unique cases and improve accuracy.
  • Amazon SageMaker AI cuts advanced model customization workflows from months to days, accelerating AI development and bringing new solutions to market faster.

To get the full story on these new customization capabilities, visit About Amazon.

About AWS

Amazon Web Services (AWS) is guided by customer obsession, pace of innovation, commitment to operational excellence, and long-term thinking. By democratizing technology for nearly two decades and making cloud computing and generative AI accessible to organizations of every size and industry, AWS has built one of the fastest-growing enterprise technology businesses in history. Millions of customers trust AWS to accelerate innovation, transform their businesses, and shape the future. With the most comprehensive AI capabilities and global infrastructure footprint, AWS empowers builders to turn big ideas into reality. Learn more at aws.amazon.com and follow @AWSNewsroom.

Contacts

Amazon.com, Inc.
Media Hotline
Amazon-pr@amazon.com
www.amazon.com/pr

Amazon.com, Inc.

NASDAQ:AMZN

Release Versions

Contacts

Amazon.com, Inc.
Media Hotline
Amazon-pr@amazon.com
www.amazon.com/pr

More News From Amazon.com, Inc.

Amazon.com Announces Second Quarter Results

SEATTLE--(BUSINESS WIRE)--Amazon.com, Inc. (NASDAQ: AMZN) today announced financial results for its second quarter ended June 30, 2026. Net sales increased 20% to $200.6 billion in the second quarter, compared with $167.7 billion in second quarter 2025. Excluding the $0.1 billion favorable impact from year-over-year changes in foreign exchange rates throughout the quarter, net sales increased 20% compared with second quarter 2025. North America segment sales increased 16% year-over-year to $116...

Amazon Business Reaches $60 Billion in Annualized Gross Sales, Serving Over 11 Million Organizations Worldwide

SEATTLE--(BUSINESS WIRE)--Amazon Business reaches $60 billion in annualized gross sales and 11 million customers, transforming how organizations of all sizes buy and save....

Amazon.com to Webcast Second Quarter 2026 Financial Results Conference Call

SEATTLE--(BUSINESS WIRE)--Amazon.com, Inc. (NASDAQ: AMZN) announced today that it will hold a conference call to discuss its second quarter 2026 financial results on Thursday, July 30, 2026, at 2:00 p.m. PT/5:00 p.m. ET.The event will be webcast live, and the audio and associated slides will be available for at least three months thereafter at www.amazon.com/ir....
Back to Newsroom