-

AWS Simplifies Model Customization to Help Customers Build Faster, More Efficient AI Agents

Amazon Bedrock and Amazon SageMaker AI put advanced model customization into the hands of any developer, while reducing costs and improving performance

LAS VEGAS--(BUSINESS WIRE)--At AWS re:Invent, Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), today announced new Amazon Bedrock and Amazon SageMaker AI capabilities: Reinforcement Fine Tuning (RFT) in Amazon Bedrock and serverless model customization in Amazon SageMaker AI with reinforcement learning.

Key takeaways

  • New Amazon Bedrock and Amazon SageMaker AI capabilities give customers access to advanced techniques for model customization.
  • Reinforcement Fine Tuning in Amazon Bedrock makes it easier to tailor models to unique cases and improve accuracy.
  • Amazon SageMaker AI cuts advanced model customization workflows from months to days, accelerating AI development and bringing new solutions to market faster.

To get the full story on these new customization capabilities, visit About Amazon.

About AWS

Amazon Web Services (AWS) is guided by customer obsession, pace of innovation, commitment to operational excellence, and long-term thinking. By democratizing technology for nearly two decades and making cloud computing and generative AI accessible to organizations of every size and industry, AWS has built one of the fastest-growing enterprise technology businesses in history. Millions of customers trust AWS to accelerate innovation, transform their businesses, and shape the future. With the most comprehensive AI capabilities and global infrastructure footprint, AWS empowers builders to turn big ideas into reality. Learn more at aws.amazon.com and follow @AWSNewsroom.

Contacts

Amazon.com, Inc.
Media Hotline
Amazon-pr@amazon.com
www.amazon.com/pr

Amazon.com, Inc.

NASDAQ:AMZN

Release Versions

Contacts

Amazon.com, Inc.
Media Hotline
Amazon-pr@amazon.com
www.amazon.com/pr

More News From Amazon.com, Inc.

Amazon Names Kin by Tayari Jones the No. 1 Book of 2026 So Far

SEATTLE--(BUSINESS WIRE)--Amazon (NASDAQ: AMZN) today announced its Best Books of the Year So Far list, led by Tayari Jones’s Kin as the No. 1 pick. Amazon Editor Erin Kodicek raves that the “sentences sing” in this novel about two motherless friends who come of age in the Jim Crow South. Rounding out the top five selections are Patrick Radden Keefe’s London Falling, Caro Claire Burke’s Yesteryear, Belle Burden’s Strangers, and Eli Raphael’s Night Objects. The Amazon Editors read thousands of b...

Amazon Supply Chain Services Launches Less-Than-Truckload Freight Offering for All Businesses

SEATTLE--(BUSINESS WIRE)--Amazon (NASDAQ: AMZN) today announced the U.S. expansion of its less-than-truckload (LTL) freight beyond its current inbound-to-Amazon offering, to any type of destination, including third-party warehouses, distribution centers, and retail partners, as part of the suite of offerings from Amazon Supply Chain Services (ASCS). Businesses now have the flexibility to ship by pallet, choosing LTL to share trailer space for partial loads instead of reserving and paying for a...

Mark Your Calendars: Amazon Announces Prime Day Event from June 23–26, with Millions of Exclusive Deals for Prime Members

SEATTLE--(BUSINESS WIRE)--Amazon (NASDAQ: AMZN) today announced that Prime Day returns from June 23 at 12:01 a.m. PDT through June 26, kicking off summer with millions of deals exclusively for Prime members. This year’s event makes it easy to save on everything members need, from the season's biggest fashion trends and K-beauty favorites to summer of soccer essentials, patio furniture, and outdoor entertaining—plus savings on fresh groceries and back-to-school essentials, all with fast, free de...
Back to Newsroom