CheckedUp Appoints Jordan Grafman as Executive Vice President and Chief Client Officer to Strengthen Client Partnerships and Advance Strategic Growth Initiatives

NEW YORK--(BUSINESS WIRE)--CheckedUp, the fastest-growing digital Point of Care company revolutionizing patient and provider engagement, proudly announces the appointment of Jordan Grafman as Executive Vice President and Chief Client Officer, effective immediately. This strategic executive hire, championed by Dr. Richard Awdeh, CEO and Co-Founder, reflects the company’s continued commitment to accelerated growth, enhanced client partnerships, and innovation across the healthcare technology landscape.

In this role, Jordan will report directly to David Bernstein, Chief Revenue Officer, and will focus on strengthening client partnerships, advancing strategic initiatives, and ensuring service excellence across CheckedUp’s national network of healthcare clients.

“We are excited to welcome Jordan to CheckedUp,” said Dr. Richard Awdeh, CEO and Co-Founder. “Jordan is a critical strategic hire for the company. His proven leadership in healthcare client engagement and deep experience across publishing and technology platforms will be instrumental as CheckedUp continues to scale partnerships and deliver innovative Point of Care solutions that benefit providers and patients.”

Jordan Grafman is a distinguished sales and client strategy executive with nearly 25 years of experience across healthcare, publishing, and technology sectors. He most recently served as EVP, Global Head of Sales at Sermo, overseeing global commercial HCP, Medical Affairs, and Market Research operations. Previously, he was SVP, Client Solutions at PatientPoint, where he guided post-merger transitions and managed strategic initiatives and key partnerships. At Outcome Health, as SVP and VP, Industry Sales, Jordan successfully rebuilt client and agency trust while managing major accounts across Pharma’s top 20 manufacturers. Earlier, he founded Gotham Media Group, an independent publisher’s representative business, and held roles at Sales Management Group and the New York Daily News, establishing a strong foundation in client strategy and business development.

“I’m thrilled to join CheckedUp and contribute to the company’s mission of delivering impactful Point of Care solutions,” said Jordan Grafman. “I look forward to working closely with clients and the internal team to develop strategies that drive engagement, improve outcomes, and support the evolving needs of healthcare providers and patients alike.”

Since its founding, CheckedUp has experienced rapid growth, expanding its national network and solidifying its position as a leading specialty-focused, data-driven Point of Care platform. The company continues to innovate at the intersection of technology and healthcare, redefining how patients access trusted education and providers deliver care at critical moments.

About CheckedUp

CheckedUp is a physician-founded digital Point of Care company dedicated to delivering specialty-specific education and engagement tools that actively involve patients, caregivers, and physicians at critical moments in the care journey. As one of the nation’s largest 100% digital, specialty-focused Point of Care networks, CheckedUp operates a robust national footprint that reaches patients through condition-specific content across multiple digital touchpoints—including waiting room TVs and interactive exam room wallboards in specialty healthcare provider offices and hospital systems across the U.S.

Through its advanced technology platform, CheckedUp enhances the patient experience, empowers provider communication, and drives measurable outcomes in clinical settings. In 2022, the company acquired Health Media Network and its affiliated properties. CheckedUp is backed by Rockbridge Growth Equity.

For more information about CheckedUp, please contact David Bernstein, Chief Revenue Officer at [e-mail]