Paisly Expands Cruise Portfolio, New Luxury Partners Now Available Through JetBlue Vacations

Azamara, Seabourn and Regent Seven Seas Cruises join Paisly’s growing cruise offering, delivering more premium options for JetBlue Vacations customers

DANIA BEACH, Fla.--(BUSINESS WIRE)--Paisly, LLC, JetBlue’s wholly owned travel subsidiary and tech-enabled managed travel services company, today announced the addition of three new luxury cruise partners: Azamara, Seabourn and Regent Seven Seas Cruises. These additions are now available to customers through JetBlue Vacations, giving them access to more premium cruise options, while reinforcing Paisly’s commitment to providing personalized, loyalty-connected offerings for airline partners.

To mark this milestone, JetBlue Vacations has also launched a cruise sweepstakes in partnership with Royal Caribbean, one of its existing partners. Customers can now enter to win a cruise worth up to $4,999. The sweepstakes will run through December 31, 2025, with full details available at www.jetbluevacations.com/sweepstakes-cruise.

With these new partnerships, Paisly’s expanded cruise portfolio now allows JetBlue Vacations customers to access a wider variety of cruise experiences, from Azamara’s destination-focused itineraries and Seabourn’s small-ship luxury, to Regent Seven Seas’ all-inclusive voyages. These offerings are powered by Paisly’s proprietary platform, ensuring a seamless booking and fulfillment experience.

“We set out to build the airline industry’s most thoughtful cruise fulfillment platform and the momentum is real,” said Jamie Perry, President of Paisly. “By expanding our portfolio with a mix of luxury, niche and family-friendly cruise lines, and growing into river cruising, we are helping our airline partners offer cruise products that are smarter, more rewarding, and fully integrated with their loyalty programs. It’s a winning formula for customers, cruise lines and airlines alike.”

Cruises done differently

Paisly oversees every aspect of cruise fulfillment in-house, from supplier relationships to customer support. Its signature Plane to Port Commitment provides peace of mind by protecting customers in the event of flight delays that could cause a missed departure when purchasing a JetBlue flight + cruise as part of a JetBlue Vacations package. If needed, Paisly will rebook the cruise, fly the customer to the next port, or arrange an alternate vacation.

Customers who book cruises, either as a package or standalone, through JetBlue Vacations can earn TrueBlue points and tiles, while also receiving rewards from the cruise line, making it easy to double dip on loyalty benefits. Paisly powers the booking experience and leverages flight, loyalty and behavioral data to deliver personalized offers in real time, with 24/7 support through its Helpful Humans team.

As demand for cruise travel continues to grow, Paisly remains focused on building a fulfillment model that supports scale, personalization and operational control. United Airlines will begin offering cruise products through Paisly beginning in 2026.

About JetBlue Vacations

JetBlue Vacations offers flexible travel packages including JetBlue flight + hotel, JetBlue flight + cruise, hotel + points and standalone cruise bookings. Customers get access to the lowest available JetBlue airfare when they book as part of a package, delivering exceptional value for money. Each trip can be customized with add-ons like cars, transfers, and activities. Vacation packages also earn TrueBlue points and tiles, helping customers get closer to Perks You Pick® & Mosaic status. Select JetBlue Vacations packages include exclusive benefits through the Very Important Perks (VIP) and Insider Experience programs (available in select destinations), bringing JetBlue’s signature customer service into every step of the travel journey.

About Paisly

Paisly, LLC is a tech-enabled managed travel services company that is committed to delivering personalized, human-first experiences at scale. Paisly, a wholly-owned subsidiary of JetBlue Airways Corporation, leverages a proprietary technology platform that is purpose-built for the airline industry, and delivers personalized travel offers based on customer behavior and real-time context.

Unlike traditional platforms, Paisly manages all its services in-house, from hotel partnerships and marketing to customer care, ensuring a seamless experience. Its model is built on three core pillars: great products powered by innovative tech, exceptional customer service delivered by its 24/7 Helpful Humans team and Insider Experience program, and unbeatable value through personalized recommendations. With over 300 dedicated crewmembers, Paisly is redefining how travelers research, plan, book, and enjoy their trips - making every journey better.

About JetBlue

JetBlue is New York's Hometown Airline®, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando, and San Juan. JetBlue carries customers to more than 100 cities throughout the United States, Latin America, Caribbean, Canada, and Europe. For more information and the best fares, visit jetblue.com.