Orion Introduces Enhanced Integration with Schwab Advisor Center® at IMPACT® 2025 with Automated Beneficiary Updates

Deeper Schwab–Orion integration delivers daily beneficiary updates directly from Schwab and eliminates manual entry

OMAHA, Neb.--(BUSINESS WIRE)--With IMPACT^® kicking off today in Denver, Orion announced a significant enhancement to its integration with Schwab Advisor Services. Beneficiary information will now flow automatically from the account profile on Schwab Advisor Center into Orion, providing advisors with accurate, once-daily updates and eliminating the need for manual data entry.

“This enhancement with Schwab isn’t just about data – it’s about removing friction,” said Reed Colley, President of Orion Advisor Technology. “Advisors told us that maintaining client beneficiary data in Orion is a pain point, and we’re acting on that feedback. By automating beneficiary updates through our deeper integration with Schwab, we’re stripping away complexity so advisors can operate with greater clarity and focus. Every time we remove friction, we create more space for advisors to do what they do best: build trust, deepen relationships, and drive better outcomes for their clients.”

Advisors can establish the connection in Orion with just a few clicks, and beneficiary information from Schwab is automatically imported – keeping records accurate without requiring additional effort. Key benefits of the enhanced integration include:

• Once-daily refreshes keep beneficiary data current across all client accounts.
• Automatic updates eliminate manual data entry, reducing errors and saving time.
• Ongoing synchronization ensures Orion platforms reflect the latest beneficiary information.

“This latest integration is a great example of how we work closely with Orion to drive efficiency and improve data quality for the advisors we serve together, in turn helping them better serve their end clients,” said Alison Dooher, Head of Digital Advisor Solutions for Schwab Advisor Services.

This integration is now live and documented in Orion’s Help Center. The beneficiary integration is available to Orion Advisor Technology and Orion Portfolio Solutions advisors who custody with Schwab and can be leveraged inside Orion platforms, including Redtail CRM, Orion’s Advisor Portal, and Salesforce via the Portfolio View integrations.

Orion’s collaboration with Schwab Advisor Services continues to deepen, with a shared focus on delivering meaningful innovations that simplify advisor operations and enhance client service.

About Orion

Orion is a premier provider of the tech-enabled fiduciary process that transforms the advisor-client relationship by enabling financial advisors to Prospect, Plan, Invest, and Achieve within a single, connected, technology-driven experience. Combined, our brand entities, Orion Advisor Tech, Orion Portfolio Solutions, Brinker, Redtail Technology, and Orion OCIO create a complete offering that empowers firms to attract new clients seamlessly, connect goals more meaningfully to investment strategies and outcomes, and ultimately track progress toward each investor’s unique definition of financial success. Orion services $5.6 trillion in assets under administration and $124 billion of wealth management platform assets (as of September 30, 2025), supporting over 7.8 million technology accounts and thousands of independent advisory firms. Today, 17 out of the Top 20 Barron’s RIA firms¹ rely on Orion’s technology to power their businesses and win for investors. Learn more at Orion.com.

¹Source: 2025 Top 100 RIA Firms, Barron's, 2025.

Wealth Management platform assets include assets managed on a discretionary and non-discretionary basis by Orion Portfolio Solutions, LLC ("OPS") and TownSquare Capital, LLC ("TSC") on their proprietary platforms, assets in proprietary and third-party models made available through OPS's Communities platform, and assets in OPS's proprietary models managed on third-party platforms.

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