Specialized Packaging Group Unveils New Brand Identity

Rebrand highlights a commitment to innovation and sustainable packaging

CHARLOTTE, N.C.--(BUSINESS WIRE)--Specialized Packaging Group (SPG), a leading North American provider of sustainable protective packaging solutions, today announced a new brand identity, reflecting SPG’s position as a leading provider of innovative, sustainable packaging solutions.

The rebrand includes an updated logo, visual identity and messaging that emphasize innovation and a focus on delivering tailored packaging solutions to a wide range of industries, including automotive, aerospace, energy, data centers, electronics and medical technology.

“Our new brand identity reflects the core of who we are at SPG, a company built on innovation, collaboration and unwavering commitment to our customers,” said Joe Gumbis, Chief Commercial Officer, SPG. “As we continue to grow, this rebrand positions us to better communicate our value, highlight our expertise and showcase our dedication to sustainability and custom packaging solutions.”

The refreshed identity emphasizes SPG’s commitment to developing customized solutions that address complex packaging challenges across various industries. It also reflects SPG’s commitment to sustainability, reinforcing its leadership in circular packaging solutions and environmentally responsible practices that reduce waste and support global ESG goals.

“The rebrand highlights our ability to engineer high-performance protective packaging solutions that meet the needs of today’s most advanced markets, from automotive and aerospace to data centers and medical technology,” Gumbis said.

Coinciding with SPG’s ongoing investments in facilities, technology and services, the rebrand positions the company for continued growth while reinforcing its mission to protect products, optimize logistics and advance sustainability for customers across North America.

For more information on SPG and its new brand identity, visit spgpackaging.com

About SPG

Headquartered in Charlotte, SPG is a vertically integrated provider of sustainable protective packaging solutions with operations across the U.S., Canada, and Mexico. Serving industries from aerospace and electronics to medical and automotive, SPG is redefining what’s possible in packaging through innovation, responsibility, and impact. For more information about SPG, visit www.spgpackaging.com.