Viamedia Welcomes the Court’s Decision that Its Longstanding Antitrust Case Against Comcast Should Proceed to Trial on October 5, 2026

LEXINGTON, Ky.--(BUSINESS WIRE)--Viamedia’s long-running antitrust case against Comcast will proceed to trial before a jury in Chicago. Judge Sharon Johnson Coleman of the United States District Court for the Northern District of Illinois denied Comcast’s motion for summary judgment on October 14, 2025. That decision, initially issued under seal, became public last week. Viamedia, Inc. v. Comcast Corp., No. 1:16-cv-05486, Dkt. 758 (N.D. Ill. Oct. 14, 2025). Today, the Court set a trial date for October 5, 2026. The Court’s decision to proceed to trial is consistent with the Seventh Circuit’s decision in 2020 as well as the U.S. Department of Justice’s recommendation to the U.S. Supreme Court which denied Comcast’s petition for certiorari in 2021.

The Court’s ruling allows Viamedia to present its case in full at trial. The Court rejected Comcast’s attacks on Viamedia’s legal theories, excluded certain of Comcast’s expert’s opinions, and allowed Viamedia’s experts to testify on all of their opinions. Viamedia seeks injunctive relief requiring Comcast to give fair and open Interconnect access to Viamedia and its clients. Viamedia also seeks damages “totaling $303.2 million to $387.3 million in damages” (quotes from the Court opinion).

“This case continues to be about ensuring fair and open competition,” said David Solomon, Chief Executive Officer of Viamedia. “We remain committed to the same principles that have guided our business for more than two decades — providing choice, innovation, transparency, and access for advertisers and local cable television providers across the country.”

Viamedia emphasized that it remains focused on helping clients navigate the evolving landscape of TV, digital and cross-platform advertising.

Solomon added, “We look forward to presenting our case and reaffirming the importance of independent players in driving linear TV and digital advertising innovation and value for advertisers and consumers.”

About Viamedia

Viamedia.ai combines trusted video expertise with AI-powered digital innovation to deliver unified omnichannel advertising tech & solutions for brands, agencies, and partners. Through the use of proprietary technology, Viamedia.ai enables brands, agencies, and partners to plan, measure and activate audiences across linear TV, connected TV and digital channels through a single, intelligent interface.