NEO Home Loans Appoints Bri Lees as Head of Marketing to Lead Brand and Growth Across Advisor-First Platform

Appointment reflects NEO’s next phase of national expansion, connecting Better’s technology platform with NEO’s advisor-led model

NEW YORK--(BUSINESS WIRE)--NEO Home Loans powered by Better (NASDAQ: BETR), has appointed Bri Lees as Head of Marketing, advancing the company’s next phase of growth and deepening the connection between its advisor-led model and Better’s digital platform.

Lees will lead NEO’s brand, communications, and marketing growth strategy—building the systems that connect how the company operates, shows up, and scales. Her focus is ensuring that the story and experience of working with NEO reflect the excellence of the advisors who represent it.

A recognized voice in modern mortgage marketing, Lees has led growth initiatives across mortgage and fintech organizations, with published thought leadership and frameworks adopted by executive teams and field advisors' industry wide. She joins NEO’s executive team to integrate brand and growth strategy as the company expands its national advisor network.

“As NEO expands, our presence has to match the people behind it,” said Ryan Grant, President of NEO Home Loans. “Bri brings the clarity and structure to align our story, our systems, and how we grow.”

"NEO has already built what the industry is still trying to name,” said Bri Lees, Head of Marketing at NEO Home Loans. “My role is to define the brand architecture behind it—then scale it, so every advisor and every client can experience what makes this model different.”

With Lees leading brand and marketing growth strategy, NEO continues building an advisor platform designed for scale and long-term trust.

About NEO Home Loans

NEO Home Loans, powered by Better (NASDAQ: BETR), is a national mortgage company built around the advisor model—combining local expertise with Better’s technology to create a transparent, efficient home-financing process. NEO’s mission is to help homeowners and advisors make confident, informed decisions about one of life’s most important investments.

Learn More: www.neohomeloans.com