Prove Launches Verified Agent Solution to Secure the $1.7 Trillion Agentic Commerce Revolution

Prove introduces a new trust framework for agentic commerce, binding verified identity, intent, payment credentials, and consent for consumers and businesses

NEW YORK--(BUSINESS WIRE)--Prove, the leader in digital identity, today announced the launch of Prove Verified Agent, a solution purpose-built to secure the emerging $1.7 trillion agentic commerce market.¹ The Prove Verified Agent solution provides the trust and verification layer for autonomous agents acting on behalf of consumers and businesses, creating an end-to-end chain of custody that links verified identity, intent, payment credentials, and consent — all backed by cryptographic proof.

Analysts estimate that agentic commerce and generative-AI features could add more than $1 trillion in annual economic value globally. Yet today’s four-party payment model was never designed for agents acting independently of people. Agentic commerce cannot scale on yesterday’s identity rails. It requires a new trust framework built on verified, tokenized identity and credential issuance. The Prove Verified Agent solution closes that gap by establishing a frontier identity framework that allows trusted agents to transact safely across networks.

The Prove Verified Agent solution extends the company’s decade-plus of innovation in building the Prove Identity Graph to future-proof banks, payment networks, platforms, and merchants for the next era of commerce. The solution establishes a cryptographically-backed chain of custody for every autonomous digital transaction, building a persistent continuum of trust that enables global ecosystems to embrace the agentic economy with confidence.

The world’s payment leaders and financial institutions agree that the future of AI commerce depends on verified identity and trusted credentials.

Craig Vosburg, Chief Services Officer at Mastercard, recently stated: “Payments must be native to the agentic experience. We’re building the infrastructure for a new generation of intelligent transactions, where consumers and developers can empower AI agents to act on their behalf with trust, transparency and precision.”²

Michael Steinbach, Head of Financial Crimes and Fraud Prevention for Citi, commented: “It is critical to keep fraud out of agentic commerce. Considering that these are new flows that will invite attacks, it is critical to get this right.”

These statements underscore a shared industry urgency to establish trust, credentialing, and fraud prevention as foundational elements of agentic commerce, the exact purpose of the Prove Verified Agent solution.

THE PROBLEM: AI’S MULTI-ACTOR TRUST GAP

Agentic commerce introduces autonomous agents as new actors in digital transactions. This breaks the traditional four-party payment model and creates a multi-actor trust problem: merchants and payment networks can no longer be certain who — or what — is authorizing a transaction.

The Prove Verified Agent solution solves this by extending the Prove Identity Graph into the agentic ecosystem. It creates a persistent digital identity anchor that binds attributes such as phone numbers, national IDs, and payment credentials to verified humans and businesses. The solution then issues signed digital credentials to authorized agents and provides relying parties with complementary cryptographic functions to instantly verify those credentials in real time.

The solution launches with initial support for AP2 and will be enhanced to be protocol-agnostic, ensuring interoperability across future agentic standards.

HOW PROVE VERIFIED AGENT WORKS

Credential Issuance and Verification
The Prove Verified Agent solution allows both consumers and businesses to exchange verifiable credentials at transaction time. Every agent is explicitly authorized to act on behalf of a verified individual or entity, maintaining a consistent link between verified identity, intent, payment credentials, and consent.

Token Provisioning and Identity Bound Payments
The Prove Verified Agent solution provisions identity-bound tokens that link the verified, actor, and credential into a single, verifiable unit of trust. Payments leverage passive multi-factor authentication (MFA) to resolve the “yellow path” issue and eliminate reliance on weak, phishable methods such as SMS OTPs. The Prove Verified Agent solution enforces session-level authorization limits so every agent action stays within the user’s explicit consent.

Auditable Transactions
Every interaction is co-signed by both user and merchant keys, creating an audit-grade consent and outcome log. This provides cryptographic evidence for dispute resolution, chargeback protection, and regulatory reporting.

Shared Trust Registry
A live registry of agent publishers, relying parties, merchants, payment networks, and CDNs serves as a shared source of truth. Before any delegated action, network participants are checked against the registry for good standing, filtering unverified automation from trusted traffic.

Together, these four dimensions make the Prove Verified Agent solution the only solution that delivers identity assurance, payment security, and consent continuity across every stage of agentic commerce.

Rodger Desai, CEO of Prove, said: “The vision and benefits of agentic commerce cannot be realized without trust. Our foundational principle has always been to enable secure transactions by verifying identity and consent without friction. That approach positions Prove to lead in the agentic economy. Our platform is purpose-built for a future where bots act on our behalf, with identity that is native to every transaction and built on frontier identity principles.”

About Prove Identity, Inc.
Prove makes identity work – verifying real people, businesses and agents in real time without friction or guesswork. Trusted by 19 of the top 20 U.S. banks and more than 1,500 leading brands worldwide, Prove helps the biggest names in banking, fintech, crypto, gaming, commerce, insurance, and healthcare grow with confidence.

Prove’s identity verification and authentication solutions streamline onboarding, prevent fraud, and deliver seamless customer experiences across channels. With Prove, identity is no longer a question, it’s proven. Learn more at www.prove.com.

Notes
¹ Edgar, Dunn & Company, "Agentic Commerce: The Future of Payments," available at: https://www.edgardunn.com/articles/agentic-commerce-the-future-of-payments.

² Mastercard, “Mastercard Unveils New Tools and Collaborations to Power Smarter, Safer Agentic Commerce,” available at: https://investor.mastercard.com/investor-news/investor-news-details/2025/Mastercard-Unveils-New-Tools-and-Collaborations-to-Power-Smarter-Safer-Agentic-Commerce/default.aspx