Prove Launches ProveX℠, the Internet’s First Digital Trust Exchange

ProveX introduces new foundational identity layer that allows trust to travel across Web2, Web3, and agentic environments.

NEW YORK--(BUSINESS WIRE)--Prove, the leader in digital identity, today announced the launch of ProveX, a new digital trust exchange that enables enterprises to instantly access verified data and credentials from partners, while preserving trust through every interaction. Built on Prove’s tokenized identity framework, ProveX turns verified identity into a durable foundation for growth, allowing businesses to create personalized, seamless, and intelligent customer experiences previously out of reach.

Today, businesses are forced to repeatedly reverify customers, often multiple times within a single journey, because trust breaks between touchpoints. ProveX addresses this challenge by enabling trust to travel as customers move through channels and interactions. Once a customer’s identity is confirmed, ProveX allows enterprises to instantly access verified data and credentials from trusted partners. Whether retrieving payment credentials for instant checkout, accessing creditworthiness signals to power tailored offers, or pulling compliance credentials to streamline onboarding, ProveX enables companies to orchestrate trust-driven customer experiences without restarting identity at each step.

Launch partners including Checkr Trust, Nova Credit, Skipify, Trinsic, and Wyzia are among the first to distribute services through ProveX, giving Prove customers immediate access to a growing network of trusted providers shaping the future of how digital identity is created, recognized, and reused.

How ProveX Works

At the center of ProveX is a simple requirement for trust: certainty that a request originates from a real person and is tied to the correct, authorized identity. Verifiable data and credentials only have value when accessed by the individual they belong to. ProveX ensures every request is bound to an authenticated person – not a bot, imposter, or recycled identity – making consent meaningful and anchoring trust to every exchange.

This certainty is delivered through the combination of a Prove ID, a reusable tokenized identity, and a Prove Key, a cryptographic key bound to the user’s device. Together, they form a persistent identity anchor that enables enterprises to request verified data and credentials with near-perfect accuracy, without exposing sensitive information.

A Simple, Secure Protocol for Verifiable Data and Credential Exchange

What were once fragmented identity workflows become known user experiences wherever Prove is deployed. Prove’s identity-gated protocol ensures that credentials move only when identity, policy, and consent align. Each request is authorized, verified, and executed as a secure, ephemeral exchange directly between enterprises and partners.

“Digital experiences have been held back by one fundamental issue: trust breaks between interactions,” said Ashley Kiolbasa, CMO of Prove. “When identity becomes continuous instead of episodic, businesses can finally move at the pace customers expect. ProveX turns verified identity into an always-on foundation for accessing trusted services, enabling experiences that are safer, smarter, and materially more streamlined.”

Accelerating Growth Through Trusted Identity

"Our priority as a payment solution is accelerating commerce while maintaining the highest levels of security and compliance,” said Glen Sgambati, President at Wyzia. “Joining ProveX was a clear strategic move; connecting once to the Identity Graph allows us to instantly provide our verified payment services across Prove’s massive ecosystem, dramatically collapsing our time-to-revenue and elevating the trust in every transaction.”

“Nova Credit helps businesses serve consumers with greater clarity, whether they're new to the country, new to credit, or navigating an increasingly complex financial landscape," said Chris Hansen, GM, Strategic Partnerships and New Verticals, Nova Credit. "Our partnership with Prove allows us to extend the reach of our credit and data solutions to new customers while reducing integration friction. By offering Nova Credit's analytics within ProveX, we can deliver insights faster while maintaining the privacy and compliance standards our clients expect."

Partners participating in the exchange must meet the requirements to be certified as Prove Ready℠, a standards framework that evaluates security, interoperability, identity binding, and data governance. Only certified partners are enabled, ensuring that every interaction is trusted, policy compliant, and privacy preserving.

ProveX is available now for Prove customers as well as partners seeking instant distribution of their compliance, fraud, and data services through a unified identity layer.

About Prove Identity, Inc.
Prove makes identity work – verifying real people, businesses and agents in real time without friction or guesswork. Trusted by 19 of the top 20 U.S. banks and more than 1,500 leading brands worldwide, Prove helps the biggest names in banking, fintech, crypto, gaming, commerce, insurance, and healthcare grow with confidence.

Prove’s identity verification and authentication solutions streamline onboarding, prevent fraud, and deliver seamless customer experiences across channels. With Prove, identity is no longer a question, it’s proven. Learn more at www.prove.com.